First of all, what is an offline and online business? It’s simple; I will answer that for you. In the sense of this blog offline Business is the ones with a physical location and sells either in person, by phone, or email; commonly known as “bricks-and-mortar” business. They may or may not have walk-in customers. Essentially, a business that is not selling on the internet. (This is what offline business means) While online business is the business selling on the internet. See? I told you it’s as simple as that!
In today’s economy, especially in Nigeria getting this kind of business operation going is a challenge but with the vast internet audience, taking your business online can be the best decision you can do towards the success your business.
Here are good 5 reasons you should move your business from offline to online in Nigeria:
1. BEAT THE COMPETITION:
Step up your game by starting a new website and begin selling online. It’s an extremely important factor considering that without a website, blog, or online presence your prospective clients could begin to wonder how serious you are about your business. Today, companies of all sizes and industries are establishing a successful online presence. This also is enough to improve your company image by beating the competition among your competitors
2. LOW START UP COST COMPARE TO OFFLINE BUSINESS:
The start-up cost compare to offline Business in the cases of renting a building, staff employment, hiring a vehicle and lots more are comparatively low to starting up online. A very good website can be designed with a very little money and start selling your products. You can create a perfect website using a free platform like a self-hosted WordPress blog and with a professional quality premium theme ($70 – $200) you can build a professional site by yourself. Some web hosting companies like DRUTS, NAMECHEAP offer free site building tools.With a good WordPress theme, it is possible for you to design your own site and do it with (almost) no coding.Your basic expenses should be the web hosting, WordPress theme, domain name, and email marketing auto responder service. Name cheap offers relatively cheap domain name.
3. YOUR BUSINESS GETS MORE SOCIAL:
Once you start establishing an online presence, you get to utilize one of the most powerful platforms for business promotion available today: social networks. Facebook, Twitter, Instagram, LinkedIn etc. are all integrated into people’s daily lives in such a way that they rely on these networks for relevant and useful information. If your business is mingling in the social media world, you are guaranteed to get more exposure and this means more income for you. The advantage here is that with your Brick and Mortar Company, you are limited to a number of individuals who can visit you at any given time, let alone find you. But with your business exposure to the social media, you can literally have thousands, even tens of thousands of people visiting your online store at once. Imagine the potential for your company, if you could expose your products and services to a potentially unlimited number of interested people. Social media can be a powerful and inexpensive (free) way to drive qualified prospects to your business site.
4. 24/7 AVAILABILITY:
While most business is struggling of being available for 12hours a day, your company gets to be available 24/7. A key benefit to having your business online is that your clients and prospects can read about your products and place orders at any time— day or night. On regular business days or holidays. Imagine what being open 24/7, 365-hour availability could mean for your business.
5. MINIMIZED COST OF OPERATION:
Just one single task of being online can make a significant difference in cost savings. For example, receiving orders online reduces the need for customer service staff. With comprehensive sales and product information online, you’ll simply receive purchase orders and payments via email or into your database. Staff numbers can be reduced, thus office space and related office expenses.
Making use of various online service providers you can now take all aspects of your business online, such as purchasing, billing, and order fulfillment and shipping. Other functions can include pre-emptive customer service—such as answering client questions via a FAQ section or a customer forum.
In summary, to give you an idea of the explosion of online usage over the last 15 years, consider this: In 2000, about 361 million people were online worldwide. In 2014, there were over 3 billion. That’s a growth rate of 764%! Today, nearly half the world is online.
Average people spend over 1,900 minutes per month online—that’s over 30 hours! And what are they doing online? Many of them are shopping! For example in Europe 2013, the total online sales for both goods and services were €364 billion. If you’re business owners, all these people doing all these things online present loads of potential for you. And as time goes on, people will continue to use the Internet in even more ways that will impact your business.