Today we’ll be looking at Heepsy review an Instagram influencer marketing tool for big, small and new business.
Social media marketing is getting tougher by the day because we have more and more business on the rise and if care is not taking this may take a huge toll on your business.
Engaging social media marketing may be expensive if you’re just getting started and if you’re most especially thin on budget.
However, with influencer marketing, it’s a different story entirely. This way you can get in front of someone else’s audience at a very affordable price and most importantly fast.
But the question now is how do you spot the right influencer for your business niche?
There are millions of accounts on Instagram and searching for influencers around your niche can be really time-consuming.
Not just that, there are plenty of fake account around celebrities on Instagram and if care is not taken you might fall into the wrong hands.
In other to avoid this is exactly the reason Heepsy has come into play!
For the rest of this Heepsy review, we shall be looking at their core features and why they are considered as one of the best tools for influencer research.
What is Heepsy?
Heepsy was founded in 2016 in Bilbao, Spain with the sole aim of providing their customers with the best influencer marketing search tool in the market.
They are one huge database for any kind of influencer marketing you can think of. They make use of different advanced search filters you can use to spot influencers based on industry and location.
With Heepsy, you can find popular influencers by their handle and check their stats to confirm if it’s a fake account or not.
You can also check their spikes and other metrics to find out if they are trustworthy before partnering with them.
In summary, Heepsy helps with searching for reliable influencers, then organize the results into a press list which includes their stats and metrics.
After this, all you have to do is reach out to them and begin to sell your brand. Using Heepsy simply saves you time and lots of resources.
Heepsy primarily focuses on Instagram because it’s the best site for influencer marketing and the majority. Most celebrities engage Instagram compared to any other social media account.
Understanding Influencer Marketing
So what’s influencer marketing you may ask? Before we delve into that, let’s understand who an influencer is.
An influencer is simply someone with a huge audience and a typically large following in your business niche. That is, having a large following that happens to be potential buyers in your brand market.
Influencer marketing, on the other hand, is a strategic marketing plan that focuses on an influential person, or someone with online fame and audience in a given industry.
With influencer marketing, instead of focusing on a targeted audience in your business niche your focus should be on the influencer with a large following.
So, instead of taking your products to different people via marketing, what you’ll do is take it to the influencer and he or she does the marketing for you.
They’ll influence their followers to buy your product because they know their audience much better than you do.
Now, let’s take a look at why Heepsy is considered one of the best tools for influencer marketing and if it’s worth your time and investment.
Heepsy Review: The Features
Let’s take a look at some of the features of Heepsy and what you should expect while using the platform for your influencer marketing:
#1: Fake Follower Analysis
Influencers have to influence people to have their respect and also influence them to take action. If such cannot be done with an Instagram account with a huge amount of following then something is fishy.
With Heepsy, you don’t have to be worried about falling in the wrong hands because you can easily spot these fake accounts.
They help you analyze all suspicious audience and engagement through their fake follower indicators. You can review the profile metrics of influencers and analyze their audience.
You’ll be provided access to follower growth rate graph and analyze the growth of each influencer followers over time.
#2: Organize & Reach out
With Heepsy, you can easily create influencer lists for several niches based on your chosen market and export these data to start a conversation.
You can organize the influencers that fit your brand into a list and simply download their contact detail in bulk.
What is going to take you days or weeks of research will take you just a few clicks on Heepsy, thereby saving you time and resources.
#3: Easy Search Filter
The search filter makes it easy to spot influencers easily because it allows you to search for influencers using the following filter:
- Category and location
- Engagement Rate
Heepsy uses AI to get your search result as precise as you’ll need them to be.
You can also segment your searches through the location and category filters. For niche searches, you can use the filter options like followers, engagement, metrics and more.
#4. Profile Analytics
You can get a full profile of influencers with their last 12 pictures and check their presence on other social networks.
Heepsy AI software helps analyze the audience of each influencer, such as you’ll be able to know if you should pick a certain influencer for collaboration or not.
Each influencer reputation can take effect on your business, either good or bad. So the more reason you should take time into finding the right audience for your influencer marketing.Try Heepsy For Free
When it comes to support, you can rest assured that Heepsy has got you covered. They have large resources of advice and answer from the help centre.
A quick question search can point you in the right direction from what has been previously settled on the platform.
Other than this, Heepsy has a live chat where you can ask pressing questions that need urgent answers. Or you have an important issue that needs to be attended to immediately.
Heepsy Pricing Plan
Heepsy comes with 4 different plans which include:
- Free Plan
- Starter Plan
- Plus Plan
- Pro Plan
The free plan is a limited plan that only allows you to search for influencers and it’s totally free.
Starter Plan $49/Month
The starter plan allows you to search using the following filter:
- Keyword search
- Category filter
- Order by followers
And also allows you to analyze 10 Influencer reports via the following:
- Audience Score
- Advanced metrics
- Cost estimate
- Brand mentions
Plus Plan $99/Month
This includes all features on the starter plan features plus 60 Influencer Reports
Pro Plan $199/Month
This includes all the features in the previous plan plus 125 Influencers Reports and you’ll also gain access to the following:
Contact – Gain access to all available public contacts and info of influencers. These include emails and social media channels.
Contact Filter – This allows you to narrow down your search to an influencer with an available public email you can easily acquire.
Social Channels Filter – You can also find influencer through other channels like YouTube, Snapchat, Twitter, Facebook etc.
Export Date – You can easily add up to 500 profiles to lists and download an excel with all the influencer data.
Multiple Device Accessibility – easily access the same account from different devices simultaneously with any issues.Try Heepsy For Free
Who Should Use Heepsy
Heepsy might not be for everybody but if you happen to want any of the following:
- Want more sales
- Create brand awareness
- Gain more authority
- Build a relationship with customers
- Gain more loyal customers
- Drive more traffic
- Generate more leads
- Improve your SEO
- Grow your social media following
If any of the above sounds like what you need for your business then you need Heepsy for your influencer marketing campaign.
But if not, there’s no point wasting your time!
It no news that influencer marketing is a strategy increasingly used by the brand to give more visibility to their products and service.
Social media awareness cannot be overemphasized in any business because you have to bring your products in front of people that want it.
Using an influencer is a better way because their follower already trusts them and this is the sole purpose of Heepsy.
They’ve made it easy to locate trusted influencers within your niche and to contact them to promote your business.
The free plan is also an avenue to test the platform to see whether it resonates with the kind of business you want to do.
That’s it on Heepsy review; let me know what you think about the tool using the comment box.