Hyros Review : Best Ad Attribution & Tracking Software?
Today, we will be having an extensive Hyros Review. Have you had to run an ad at one point or the other and you’re not sure of its status?
After running those ads, you are almost not certain that they will convert. You want to know if the ads are actually getting to the right audience.
After getting to the right audience, you also want to be sure that the ads are compelling them to take action. These are the many challenges that come with ads.
When you have this information, you can determine whether to continue with the same ad pattern or tweak it to meet the right needs.
But you will agree with me that it can be quite difficult to track these details. Most especially, when you are running different ads. That is where Hyros comes in.
If you are looking for software that can give you the best and most accurate details about your ads, Hyros is your best bet.
That is why I will be taking you through everything you need to know about Hyros- how it works, what it does to your ads, and what users are saying about it.
Most importantly, can we say it is the best ad attribution and tracking software?
Let’s find out.
What is Hyros?
Hyros is an ad tracking and attribution software that gained widespread acceptance after the iOS 14 tracking update developed by Alex Becker.
It was created because ad attribution was becoming difficult. Pixel tracking (Facebook ads, Google ads) is sometimes wrong.
And when it comes to tracking longer sales cycles, it was nearly impossible to track your data.
Back in the day, Facebook allowed a 28-day conversion window to track; now, it’s seven days. Hyros gives you up to a year’s worth of data.
It works just like Facebook Pixel. In this case, you place a matcher’s code (like Facebook pixel code) into landing pages, payment processors, email marketing tools, etc.
It collects customer information address, IP address, browser information, cookie information, email (even when a customer changes it), and phone information.
Hyros collates data through a server to server tracking. Hyros can feed conversion data into an ad platform to train the ad platform AI. This helps in attribution modeling.
Hyros was created by Alex Becker, who is a prominent YouTuber and the CEO of MarketHero.io.
He is well-known for creating YouTube videos that talk about different marketing strategies and how to make money online. He is also a popular crypto and NFT influencer.
After establishing his businesses, he realized he could not have detailed insights and data about his ads.
He was not able to track the ads he was running on different platforms. Thus, he decided to proffer a solution to this challenge. That led him to the creation of Hyros.
How Does Hyros Work?
After purchasing this software, you will receive a watcher script that is unique to you. This is what you will install on all pages of your website.
It will be on your landing pages and all the tools you use in marketing. Once that is completely installed, Hyros begins to track the activities of your web visitors.
It tracks the IP addresses, the type of device they use, the browser, phone number email address, and every other information.
Hyros gathers so much data that you can predict your visitors and know the right kind of ads that will convert them to customers.
Hyros goes further to monitor the open rate of your customers. You know when the emails and SMS messages you sent have been opened.
Due to the fact that Hyros offers server-side tracking, the information is accurate and reliable.
After a customer has clicked on any of your products or service, you can monitor the process. For example, a customer may click on a product and not make a payment immediately.
Once you notice that, you can send a reminder email a few hours later. It could also be that a buyer is having difficulty with the payment process. You can easily wave in and assist such buyer.
Hyros is integrated with Salesforce and this helps you access all your contacts right from the app.
In 4 easy steps, this is how it works.
- The team plugs your ads into Hyros
- Your tracking process increases
- Data collected from the tracking is sent back to the ad platform
- Your ad ROI shoots up
Hyros Review: Key Features
Let’s look at some of the important features of Hyros that helps it perform.
#1. Ad Attribution
With this feature, you can determine which of your ads convert better. You get to see which ad is generating more revenue for you.
One of the problems marketers face with online marketing is that they cannot determine which of the conversion funnels thrives better.
In short, you don’t know exactly where the sales are coming from.
When you do not know this, you end up repeating the wrong ads. With this feature in Hyros, you can easily identify which ads bring sales.
Not only that, you know your figures. That is, how much you spent on the ads and how much the ad is bringing to you as revenue. It’s high time you stopped running ads without direction.
Every penny spent on your ads should be worth it.
#2. Email Tracking
Not only does Hyros track ads on your website, but it also helps you to track the ROI of your email marketing campaigns.
By now, you already know that email marketing is one of the most effective marketing strategies.
With this Email tracking feature, you can monitor the open rate, click-through rate (CTR), and which of the emails convert better.
You also want to be sure that you are not recording bounce rates and that the right emails are delivered to the right customers on time.
#3. Call Tracking
This is also another important feature of Hyros. It works almost like ad attribution. Here, you can identify where the call came from.
You will be able to determine which of your ads led to the call. It displays the geographical location, phone number, and IP address of the caller.
With this information, you will be able to provide better support for the callers.
The call tracking feature also allows you to track your ROI. One of the ways to increase your ROI is full customer support, including 24/7 customer service.
It might not be an easy task and that is where the call tracking fits in.
With the Hyros call tracking feature, you can identify missed calls and call them back on their own time.
#4. Revenue Tracking
The main goal of any marketing strategy is to generate revenue. You also need to know what revenue each of your ads is generating.
Hyros helps you to track your revenue from all quarters.
#5. Machine Learning (AI)
Hyros has an AI machine learning that helps it to make accurate precisions.
You do not need to enter any programmed setups or features before Hyros delivers accurate results.
This saves you more time and cost.
#6. Chrome Extension
Hyros has a Saas feature that works with chrome.
Therefore, even if you do not have your device around, you can sign in on any device and operate as you go.
#7. Customer support
They have excellent customer support. They respond faster, follow up with you, send you updates, and notify you when something goes wrong with your account.
On the web interface, there is a live chat popping up to ask you if there is any challenge. Another alternative is email support.
If you need any help, you can always email email@example.com. Their dedicated support team is ever ready to respond promptly.
Hyros Pros and Cons
Why should you opt for Hyros and is there any limitation to this great software?
- It is easy to access the tracking data directly on the advertising medium
- Easy to set up and understand
- It is not limited to a particular eCommerce platform. It works for all
- User-friendly interface
- Strong customer support
- It has a 90-day money-back guarantee
- A bit expensive
- It requires that you have two or more traffic sources
- It is an invite-only platform. Once your business does not fit in, you won’t be granted access.
- It does not have a free trial
- You need to have spent over $10k on ads before you can use Hyros
Hyros does not release its detailed pricing plan. You need to have a strategy call with the team first.
This is where they understand the types of ads and what pricing plan your ads needs. Thereafter, you will be shown the pricing plans.
It is an invite-only platform which means that they must accept you first before you can use their services. The two major criteria you must fulfil before you can be accepted are;
- You must have generated a revenue of over $40k every month.
- The amount you must have spent on ads should be above $10k per month.
After that, you can reach out to them. They will study your marketing system and create a customized plan for you.
However, Hyros pricing begins from $199 per month.
Hyros Review: Who Should Use Hyros?
If you are in any of these categories, then I strongly recommend Hyros for you.
As an E-commerce business owner, you have to run multiple ads on your products on different platforms.
That is why you need software that can track multiple ads all at once. Besides, you want to know who your target audience is out of the numerous web visitors you have.
Hyros helps you to perform all these functions.
With Hyros, you can also monitor your customers’ purchase journey. From checking out the products, adding to carts, making payments, and receiving the order.
And at each step, you can quickly attend to them should there be any difficulty.
Therefore, if you are an e-commerce business owner and you want to maximize the best result from your marketing ads, you should go for Hyros.
One of your goals as an agency is to help build your customers’ revenue. You are in charge of everything marketing as regards their businesses.
Hyros is a good platform for you to leverage. Within a short period, you would have skyrocketed your clients’ business revenue.
This will in turn earn you positive reviews and hence, more clients.
Apart from using Hyros for your clients, you can also use Hyros to build your own agency.
#3. Info Marketers
Hyros is not just for marketers who sell physical products; it is suitable for those who sell information products.
You also want to drive sales through ads for your info products.
The same function Hyros performs for e-commerce business owners is the same function you enjoy as an info marketer.
#4. Sales Call Funnels
If you operate a sales call funnel, Hyros helps ensure you do not miss out on any sale.
You will be able to track the purchase journey of your potential customers. It also helps you to track the activities of your prospects as they proceed.
This will help you to send the right emails and messages to them on time.
Benefits of Using Ad Tracking Tools like Hyros
If you have been conversant with the web and ad tracking, you will realize that there are several Ad tracking tools out there.
But what is it that makes Hyros stand out among them? Here are some of them.
Hyros allows you to track the following;
With Hyros, you can monitor the influx of traffic to your website. You see the category of audience the ads are attracting.
You are able to track and collate the data of the web visitors you have.
Most importantly, you can see which of your ads is pulling more traffic to your web or e-commerce store.
Hyros does this by pulling all the traffic sources into a centralized place where you can easily access them.
2. CTR “Click-through-rate”
Hyros enables you to track the CTR both on your ads and on your email marketing. You see which of the ads have more CTR.
That will enable you to determine the category of ads to include your web links.
3. CPC “Cost per click”
This is very vital to those running PPC (Pay-per-click) ads. You want to track how much each click costs.
Also, how many clicks did you record, and if the clicks are eventually converted to customers? This can help you to remove at least 10-15% of wasted ads.
4. Conversion rates
The aim of every marketing ad, lead and sales funnel is conversion. It might not be easy to figure out the conversion rate of your marketing ads without tracking software.
You would not know which of the ads is converting better than the other. Some tracking software might promise to track this but its accuracy cannot be determined.
Hyros, not only tracks this information for you, but it also gathers them together on the ad platform for easy access.
There are some integrations that Hyros had to bring in to make your journey with the software much easier.
1. Ad and Reporting Integrations
This integration helps you to track the following;
- Twitter Ads
- Pinterest Ads
- LinkedIn Ads
- Snapchat Ads
- ManyChat Ads
- TikTok Ads
Also, you can integrate some of the following into the software
- Google Automatic Set up
- Google Adwords
That is why Hyros is regarded as the best ad-tracking software. Irrespective of the platform you intend to use, Hyros got you covered.
Details on how to integrate each of them is here
2. Landing Page Integrations
Hyros also allows you to integrate different landing pages such as;
- Zipify pages
- Clickfunnels opt-in
- Basic sales page
And a lot more. Check out how to install these integrations here
3. Call tracking Integrations
This integration gives you access to a lot of features such as;
- Direct call tracking
- Involve. me
- Hubspot marketing forms
- GoHighlevel funnel builder
- Phone close forms
- Click funnels
Click here to see how to integrate each of them.
4. Checkout/Payment Integrations
Hyros also allows you to integrate different checkout and payment platforms to make the payment process easier for customers.
- Easy Pay
- Zaxaa Checkout etc
Click here to see how to integrate each of them on Hyros.
This Hyros review will not be complete if we do not compare it with its competitors. Let’s see how the alternatives compare.
It is also an ad-tracking platform that you can also use to track social media engagements. This tool works almost like Hyros.
This is because it also pulls all data from different sources and gathers them in a single place for easy access.
However, unlike Hyros, it does not work for all e-commerce platforms. It only works for Shopify.
Also, Triple whale does not have a chrome extension, unlike Hyros. That simply means you have to install the software directly on your device to be able to use it.
The triple whale is more suitable for small businesses as you do not need to attain any revenue threshold before you can make use of it.
Hyros on the other hand is only recommended for big business owners with a minimum of $40k per month as revenue.
Triple whale comes in 3 pricing plans which are;
- TW Dashboard – $100/month
- TW Attribution – $300/month
- TW Full Whale – $450/month
If any of these does not suit the purpose, you can request a customized plan.
On the other hand, Hyros does not disclose its pricing details. However, it begins at $199/month. Therefore, we can say pricing, Triple Whale is more affordable.
This is another Hyros alternative. It works more for ad attribution. With it, you can easily track where your leads are coming from and the spending lifestyle of your prospects.
You can see the net worth of your marketing. With Segmetrics, you can easily match the revenue data in your report with that of your bank account.
In all, Segmetrics handles everything data about your marketing and sales funnel.
Unlike Hyros which is an invite-only platform, Segmetrics is open to all.
Segmetrics is more specific and targeted. It will not just show you the different campaigns that made up your revenue, it will also share details on each marketing step.
Which of the campaign increased or decreased the revenue?
Segmetrics does not work for e-commerce businesses.
In tracking, Hyros works with a pixel data-based method whereas in Segmetrics, it makes use of CRM integrations you have to monitor all activities on the page.
Segmetric also focuses on customer retention more than Hyros.
In Pricing, Segmetrics comes in 3 pricing plans
- Starter – $175/month
- Business – $495/month
- Enterprise – $15k+ / year
Also note that each pricing plan comes with a 14-day free trial, a feature that Hyros does not have.
It is a marketing attribution platform. This tool gives you insight into clicks that drive sales. It is very suitable for PPC ads.
Wicked reports help you to track a customer’s journey from its first click till conversion. It also works for ad attribution and lives conversion Data.
Wicked Reports is suitable for both e-commerce businesses and B2B. You can integrate it with Shopify, Recharge, Klaviyo, and other popular tools.
Unlike Hyros, wicked reports work with only manual search campaigns on Google.
Wicked Reports makes use of CRM tools to attribute ads and recognize the best sales conversion in your funnel.
The pricing plan of Wicked Reports is not specified due to the fact that the pricing increases as your number of contacts increases. However, the starting price is $250/month.
This is a cloud-based multiple-platform ad tracker. It gathers details of all your web visitors and helps you discover the right marketing tactics for the right audience.
Voluum offers high-speed reporting in that you can monitor over 30 metrics within a short time and from a central hub.
It is often referred to as an upgraded version of Google Analytics. Voluum comes with an anti-fraud kit that helps you discover fraudulent traffic and click fraud. Then you can block them off.
Voluum has an automizer that auto-updates traffic costs, pause campaigns and resume them, and also creates rules all at one point.
In pricing, voluum comes in 2 pricing plans which include;
- Individual – $299/month
- Business – $499/month
It is a conversion attribution and ad-tracking platform. It is suitable for publishers, affiliates, agencies, and e-commerce businesses.
Redtrack helps you to monitor your ad budget and ensure real-time insights on them.
Just like Hyros, it works for multiple platforms like Facebook, TikTok, Shopify, Woocommerce, Pinterest, Bing, and others.
Also, Redtrack is not an invite-only platform. It is open to all.
In Pricing, Redtrack caters to three categories of users. Each category has different pricing plans.
Affiliates plan has 3 pricing plans
- Advanced- $124/month
- Team – $208/month
- Enterprise – $624/month
Advertisers plan has 3 pricing plans
- Grow – $124/month
- Scale – $249/month
- Prevail – $624/month
For Agencies, it has two pricing plans
- All-in-one account – $449/month
- Umbrella account- request a customized quote
All pricing plans come with a 14-day free trial
Hyros Review: Frequently Asked Questions
Here are some of the questions users ask about Hyros;
Hyros is ad tracking and attribution software that provides you with real-time details and information about your web visitors and prospective clients. You can see what activities they are performing on the web at each time. With Hyros, you can perform an in-depth analysis of your customers before creating an ad.
You can set up Hyros in a few minutes even without any technical background.
Hyros does not allow just anybody into their system. Whoever you are bringing in should have met the requirements of $10k spent on ads and a monthly revenue of $40k.
No, it does not. However, it offers a 90-day money-back guarantee.
Yes, you are free to cancel the subscription at any time.
Yes, hyros works perfectly with email marketing. It has an email tracking feature that helps you monitor your emails.
There is no revealed pricing detail about Hyros. The plan is customized to suit your marketing needs. However, the starting price is $199 per month
Hyros Review: Users’ Opinions
On Trustpilot, Hyros has a 4.7-star rating from a total of 112 customers’ reviews.
Many of the customers shared reports of how great a platform Hyros is. How it has saved them from wasting funds on ads and also monitors in accurate detail how each ad thrives. More important, is the commendation on the customer support team.
Pete Bennett said in one of the reviews-“Don’t run PPC campaigns without it”.
Hyros Review: Final Thoughts
Judging from all you have read about this Hyros review, it is safe to say that Hyros is one, if not the best ad attribution and tracking software.
If you have been running ads without any maximum result, it is high time you used Hyros.
Nothing beats being able to account for every penny spent on ads and this is one of the benefits you stand to enjoy with Hyros.
Peradventure, you are still on the edge as regards using this platform, remember that the package comes with a 90-day money-back guarantee.
If it does not suit your marketing needs within that period, you can ask for a refund.
If you desire to take your sales to a bigger level, Hyros is the game changer. What are you waiting for?