Builderall vs GoHighLevel: [2024 Detailed Comparison]

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Builderall and GoHighLevel are two great platforms among marketing automation tools, each offering a suite of features designed to streamline your online marketing efforts.

In this post, we’ll deep dive into the core functionalities of both platforms.

We’ll compare their features, integrations, levels of customer support, and, importantly, their pricing structures to determine which offers the best value for money.


BuilderAll review Logo
  • 3.8 Rating on Trustpilot
  • Less Advanced Platform
  • More Affordable Pricing


Highlevel reviews
  • 4.9 Rating on Trustpilot
  • Much More Advanced
  • Competitive Pricing
Key Takeaways
  • Builderall and GoHighLevel provide distinct features tailored to different aspects of digital marketing.
  • BuilderAll features more affordable pricing compared to GoHighLevel.
  • Overall GoHighLevel is the best and the most sophisticated platform compared to BuilderAll.

After comparing multiple features, review platforms, user experience, and core functionality of both platforms, we’ve discovered that GoHighLevel comes out as the OVERALL WINNER!

BuilderAll vs GoHighLevel: Overview

BuilderAll and GoHighLevel are both robust digital marketing platforms designed to help your business manage and automate online marketing tasks.

Each platform has distinct features intended to support digital agencies, marketers, and entrepreneurs.

BuilderAll is a comprehensive digital marketing platform offering a wide range of tools to build and market your online presence.

It provides you with website and funnel builders, email marketing automation, and various other digital marketing tools.

GoHighLevel, on the other hand, is a unified marketing, sales, and CRM platform.

It is tailored for agencies and includes features like white labeling, client management, and automation workflows.

Below is a clear comparison to illustrate the key elements of BuilderAll and GoHighLevel.

Website and funnel building✔️ ✔️
AI Chatbot ✔️ ✔️
Automated Calendar✔️ ✔️
SMS Marketing✔️
Sell as SAAS✔️
Membership Sites✔️✔️
Course Builder✔️✔️
Email Marketing ✔️✔️
Target AudienceEntrepreneurs, online marketersMarketing agencies, medium-large businesses
Email MarketingComprehensive email platformTypically higher price points with more features for agency-level needs
CustomizationHigh level of webpage customizationWhite labeling and comprehensive client management
PricingStarting From $16.90/moStarting From $97/mo
Ease of UseUser-friendly with a learning curve for some toolsIntuitive for users familiar with CRM and automation
Customer SupportTutorials, live chat, email supportKnowledge base, ticketing system, live chat, phone support
Learn MoreBuilderall.comGoHighLevel.com
Builderall vs GoHighLevel: Features Overview

What is BuilderAll?

BuilderAll overview

BuilderAll is an all-in-one digital marketing platform that you can leverage to build and grow your online business.

It’s designed to provide you with a comprehensive set of tools for website buildingemail marketingsales funnels, and much more.

When you sign up for BuilderAll, you gain access to a variety of features:

  • Drag-and-Drop Site Builder: Without needing to code, you can create custom websites and landing pages.
  • Canvas Funnel Builder: Design your sales funnels with ease using the visual flowchart tool.
  • Email Marketing: BuilderAll includes a full email marketing automation system that allows you to reach your audience effectively.
  • Membership Sites: You can create and manage membership areas, a fantastic feature for courses or content with restricted access.

Key Features of BuilderAll

Here’s what you can expect:

  • Drag-and-Drop Site Builder: You have access to an intuitive website builder, allowing you to construct professional websites without coding skills.
  • Responsive Design: Your websites will look great on any device, thanks to BuilderAll’s responsive design capabilities.
  • E-Commerce Integration: Easily set up and manage an online store with BuilderAll’s e-commerce tools.
  • Email Marketing: Utilize the built-in email marketing platform to craft campaigns and reach your audience.
  • Sales Funnels: Create custom sales funnels to guide your visitors through a strategic path to conversion.
  • Webinar Hosting: Conduct live webinars or prerecorded sessions within the platform.
  • SEO Tools: Improve your website’s search engine rankings with BuilderAll’s SEO optimization features.
  • App Creation: Dabble in app development with the ability to create and launch your own mobile apps.
  • Analytics: Monitor your website’s performance and gain insights with the analytics tools provided.

What Is GoHighLevel?

Builderall vs GoHighLevel : HighLevel Overview

GoHighLevel is a comprehensive SaaS (Software as a Service) platform designed specifically for digital marketers, agencies, and businesses to streamline their operations.

Its suite of tools assists you in orchestrating your marketing campaigns, managing customer relationships, and automating various tasks.

You’ll find that GoHighLevel offers:

  • CRM Features: Manage your customer interactions, leads, and sales pipelines effectively.
  • Marketing Automation: Automate your email marketing, SMS, and even voice calls.
  • Sales Funnels: Create and optimize sales funnels to convert leads into customers.
  • Websites & Landing Pages: Build websites and landing pages with built-in templates.

At the heart of GoHighLevel, you’ll discover it integrates various services that would otherwise require multiple separate products, such as:

  • Reputation Management: Monitor and respond to reviews and feedback.
  • Social Media Management: Schedule and post content across social channels.
  • Reporting & Analytics: Gain insights into your campaigns and customer behavior.

Key Features of GoHighLevel

When navigating GoHighLevel, you’ll find a robust suite of tools designed to elevate your marketing and sales endeavors.

CRM Integration: 

Your contacts are easily managed with GoHighLevel’s CRM system. This lets you keep track of client interactions and streamline follow-ups.

  • Automation: Leverage the power of automation to create sophisticated campaigns, saving you time and effort. Automate your emails, texts, and even conversations to nurture leads effectively.

Sales Funnels and Websites: 

Build out custom sales funnels and websites using GoHighLevel’s drag-and-drop builders. This feature allows you the flexibility to design tailored pages to convert leads into customers.

  • White Labeling: Offer GoHighLevel’s platforms under your brand, giving your clients a seamless experience with your business’s look and feel.

Reporting and Analytics: 

Gain insights into your campaigns with detailed analytics. Track your success and optimize your strategies using real-time data.

  • Reputation Management: Monitor and manage your online reputation. Keep track of reviews and customer feedback to maintain a positive presence.

You can read our full list of GoHighLevel Features Here…

BuilderAll vs GoHighLevel: Key Features Comparison

Here, we zero in on the distinct characteristics of BuilderAll and GoHighLevel to guide you in determining which platform aligns best with your digital marketing needs.

Marketing and Sales Tools

BuilderAll provides a diverse range of marketing tools including a dedicated app builder and social media management functionality.

However, GoHighLevel takes the lead with an integrated CRM system that not only manages contacts but also tracks client interactions and conversions, favoring a unified approach to sales processes.

  • BuilderAll: App builder, social media tools, SEO reporting tools
  • GoHighLevel: Everything in BuilderAll, CRM, omnichannel contact records, sales funnels

Winner: GoHighLevel

Automation Capabilities

While both platforms offer automation, GoHighLevel stands out for your business with its advanced automation workflows which can be customized extensively based on triggers and actions.

BuilderAll allows basic automation for campaigns but lacks the depth that GoHighLevel provides.

  • BuilderAll: Basic automation sequences
  • GoHighLevel: Advanced automation workflows, trigger-based actions

Winner: GoHighLevel

White Labelling

Your brand’s uniqueness can be maintained with both platforms offering white labeling; however, GoHighLevel’s white labeling services are particularly seamless, allowing you to present the entire suite of tools as your brand’s own to your clients.

  • BuilderAll: White labelling capability
  • GoHighLevel: Seamless white label integration for agencies

Both Platform offers decent WhiteLabel Capabilities

Website and Funnel Building

BuilderAll offers a drag-and-drop website builder, which is intuitive for creating websites and funnels.

BuilderAll Website and funnel Builder

GoHighLevel, on the other hand, provides a robust funnel builder that is more focused on converting visitors into leads and customers, which might be more beneficial for your sales-focused efforts.

Gohighlevel Drag and Drop customization
  • BuilderAll: Drag-and-drop editor, responsive designs
  • GoHighLevel: Conversion-optimized funnel builder

Both Platform offers decent Website and Funnel Building Capabilities

Email Marketing and SMS Services

Email marketing is essential and both platforms cover this; BuilderAll has a basic email marketing tool.

GoHighLevel on the other hand provides a comprehensive email and SMS marketing suite that enhances your ability to engage with your audience on multiple levels.

  • BuilderAll: Email marketing system
  • GoHighLevelEmail and SMS marketing, sequence builders, detailed analytics

Winner: GoHighLevel

Courses and Membership Site Builder

BuilderAll Course hosting

If your strategy includes educational content, BuilderAll can be useful with its course and membership site builder.

Although Courses and Membership Site Builder is available in GoHighLevel, it doesn’t specialize in this area.

gohighlevel membership sites

It however compensates with its robust marketing and sales features, making it a versatile choice for agencies.

  • BuilderAll: Course building platform, membership management
  • GoHighLevel: Focused on marketing, less on educational course building

Both Platform offers decent Website and Funnel Building Capabilities

Builderall vs GoHighLevel: Pricing Plans

Both platforms offer multiple pricing plans tailored to accommodate various business sizes and requirements.

Builderall Pricing

full BuilderAll Pricing
Builderall vs GoHighLevel: pricing

Builderall’s pricing is designed with flexibility in mind, offering you several tiers to choose from based on your business’s needs. 

This plans include:

PlanMonthly PriceIncluded FeaturesSubscriber Limit
Premium Marketing Suite$247 /moAI Content Creator, Advanced (Funnel Builder, All Launch Tools), Course Creator, Video Hosting25,000
Advanced Marketing Suite$97 /moAI Content Creator, Essentials (Website Builder, Email Automation, Website Chat), Funnel Builder, All Launch Tools10,000
Essentials Marketing Suite$47 /moAI Content Creator, Website Builder, Email Automation, Website Chat3,000
Builderall vs GoHighLevel: Builderall pricing

GoHighLevel Pricing

GoHighLevel Pricing Plan
Builderall vs GoHighLevel: pricing

GoHighLevel’s pricing strategy focuses on offering robust marketing and sales solutions with its plans. 

You can expect:

  • Starter Plan: Suitable for small businesses or solo entrepreneurs needing basic marketing automation and CRM tools.
  • Agency Unlimited: This plan escalates the services, allowing for account management for multiple clients, ideal for marketing agencies.
  • Agency Pro Plan: The top-tier plan that includes advanced features such as a custom app and onboarding support for clients.

Price range: from $97/month for the Starter Plan to $297/month for the Agency Unlimited Plan.

Builderall vs GoHighLevel: Integrations

When you choose a digital marketing platform, your ability to integrate with other tools and extend functionality via APIs is crucial.

Builderall and GoHighLevel offer a range of options to connect with various third-party services and software, including CRMs, email marketing platforms, and social media tools.

Third-Party Integrations

Builderall offers a variety of third-party integrations to enhance your digital marketing efforts:

    • Email Marketing: Integration with platforms such as MailingBoss.
    • Social Media: Tools to connect with social media networks like Facebook and Twitter.
    • E-Commerce: Compatibility with popular e-commerce solutions.

    Integrating with WordPress is simple, enabling a seamless connection between your Builderall content and the world’s most popular content management system.

    GoHighLevel, on the other hand, provides an equally extensive set of integrations:

    • CRM Systems: Ability to connect with various CRM platforms to manage customer relationships.
    • Marketing Tools: Supports a broad range of marketing tools for a complete suite.
    • WordPress: Connecting with WordPress is possible for users seeking to leverage the platform’s versatility.

    Both platforms continue to expand their integration ecosystems to meet user demands.

    API Access

    Builderall provides API access to allow for custom integrations:

    • With Builderall’s API, you can create bespoke connections tailored to your business needs.
    • This extends the platform’s functionality and helps you streamline your digital marketing processes.

    GoHighLevel also offers API capabilities:

    • GoHighLevel’s API opens the door for automation and unique software interactions.
    • You can customize your integrations and automate workflows to fit your specific marketing strategy.

Builderall vs GoHighLevel: Pros and Cons

Let’s go through both thier pros and cons


  • Pros:
    • Comprehensive tool suite: You have a wide range of digital marketing tools at your disposal.
    • Affordable pricing: There are multiple plans, which are generally less expensive than GoHighLevel.
    • User-friendly interface: The dashboard and tools are designed for ease of use.
  • Cons:
    • Learning curve: The extensive functionalities may overwhelm beginners.
    • Integration capabilities: Limited third-party integrations compared to GoHighLevel.


  • Pros:
    • All-in-one platform: It consolidates numerous functions necessary for sales and marketing.
    • CRM focused: Offers advanced CRM features tailored for agencies.
    • Automation: You can automate workflows efficiently, saving time and effort.
  • Cons:
    • Price point: Higher cost can be a barrier for small businesses or solopreneurs.
    • Complexity: Due to its robust feature set, it may take time to master all the functions.

Pros and Cons Comparison Table:

Tool RangeExtensiveFocused
Ease of UseUser-friendlyModerate
CRM CapabilitiesBasicAdvanced
PricingMore affordableHigher investment
Builderall vs GoHighLevel: Pros and Cons

BuilderAll vs GoHighLevel: Customer Support and Community

When comparing Builderall and GoHighLevel, consider how each platform supports you as a user.

Their customer support capabilities and the strength of their user communities can greatly impact your experience.

Technical Support Experience


Builderall vs GoHighLevel: BuilderAll Support help
  • Availability: 24/7 via ticket system
  • Response Time: Typically within 24-48 hours
  • Support Channels: Live chat, email, and an extensive knowledge base


Builderall vs GoHighLevel: GoHighLevel Community Support
  • Availability: Business hours with 24/7 emergency support
  • Response Time: Usually within a few hours during business times
  • Support Channels: Email, live chat, and a comprehensive help center

User Communities


  • Facebook Group: Active community with over 30,000 members
  • Forums and Webinars: Regularly scheduled webinars and a community forum for peer support


  • Facebook Group: Highly proactive community of over 20,000 members
  • Mastermind Groups: Exclusive user groups providing support and strategy discussions

BuilderAll vs GoHighLevel: Main Differences

You’ll find that both platforms offer various marketing tools, but focus and feature sets differ significantly.

Audience & Purpose:

  • BuilderAll is designed primarily for individual marketers, small business owners, and entrepreneurs. It provides you with a broad variety of tools to create and manage your online presence.
  • GoHighLevel is aimed at marketing agencies and larger businesses, with features tailored for client management and scaling an agency’s operations.

Core Features:

  • BuilderAll:
    • Website builder with templates
    • Email marketing platform
    • App creator
  • GoHighLevel:
    • CRM and lead management
    • Agency-specific automation
    • White labeling

Software Pricing:

BuilderAll’s pricing structure is generally more varied and complex, with multiple tiers that cater to different needs and budgets.

In contrast, GoHighLevel has a simpler pricing model designed for professional marketers and agencies, providing comprehensive access but at a higher entry price point.


For you, usability might be a deciding factor. BuilderAll’s interface can be overwhelming due to the multitude of tools and features.

GoHighLevel, on the other hand, prioritizes a streamlined dashboard that centralizes your marketing efforts, making it more intuitive if you’re handling multiple client accounts.

Frequently Asked Questions

Builderall offers a wide range of tools suited for marketers who need an all-in-one solution, including website builders, email marketing, and more. GoHighLevel, on the other hand, is tailored for agencies with robust CRM and automation features, providing high value for managing client relations and automating marketing efforts.

User experience with Builderall is often described as intuitive with drag-and-drop builders that facilitate easy webpage creation. GoHighLevel focuses on a streamlined approach to managing marketing automation and customer relations, which might be preferred by users looking for a more targeted user interface that caters specifically to lead management.

They are both amazing platforms for digital marketers, but GoHighLevel offers more robust and sophisticated features.

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