Thrivecart vs GoHighLevel: Best Sales Funnel Tool?

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Thrivecart and GoHighLevel are both platforms tailored for optimizing business operations online.

Thrivecart is renowned for its streamlined checkout and cart management system, which is designed to increase conversion rates for online businesses.

On the other hand, GoHighLevel is an all-in-one marketing and customer relationship management software, offering a suite of tools aimed at automating and facilitating a wide range of marketing tasks.

Each platform offers unique features and pricing plans that cater to different aspects of sales and marketing.

While Thrivecart focuses primarily on optimizing checkout processes and increasing sales conversions, GoHighLevel is more comprehensive, integrating various marketing functions such as funnel building, email marketing, and CRM capabilities.

ThriveCart vs GoHighLevel: Overview

When you’re evaluating ThriveCart and GoHighLevel, you’re looking at two powerful platforms that serve distinct yet overlapping functions in the digital marketing and e-commerce space.

They have their unique features, which cater to specific needs within the e-commerce and marketing landscapes.

Here’s a simplified overview to help you discern what each platform offers:

Feature	ThriveCart	GoHighLevel
E-commerce Capabilities	✔️	❌
Marketing Automation	❌	✔️
CRM Integration	✔️	✔️
Affiliate Program Management	✔️	❌
Sales Funnel Construction	✔️	✔️
Lead Generation Tools	❌	✔️
Customer Management	Moderate	Advanced
One-Time Fee	✔️	❌
Physical Product Sales	Limited	Limited
Website	Thrivecart.com	GoHighLevel.com

ThriveCart is focused more on your checkout system, online courses, and sales funnel needs. It’s a robust e-commerce platform designed to make it simple for you to sell products and services online.

Its features are tailored towards creating and managing:

• Products and services
• Sales funnels
• Affiliate programs

Here’s a snapshot of what ThriveCart offers:

• Streamlined checkout experiences
• Tools for upsells and discounts
• Extensive affiliate tracking capabilities
• Integrations with leading payment processors

On the flip side, GoHighLevel combines a suite of tools that caters to a broader spectrum of your business operations, which includes marketing automation and customer relationship management (CRM).

GoHighLevel’s package is aimed at:

• Lead generation
• Marketing campaign automation
• Client retention and management
• Comprehensive CRM solutions

Here are some of GoHighLevel’s features:

• Marketing automation workflows
• Built-in CRM for detailed customer tracking
• High-level reporting and analytics
• White-label options for brand customization

Both platforms offer valuable tools, and your choice will depend on whether you need a specialized e-commerce solution (ThriveCart) or a more integrated approach to managing your entire customer lifecycle (GoHighLevel).

What is Thrivecart?

Thrivecart is a specialized online platform designed to enhance your e-commerce capabilities.

As you look for ways to optimize your online sales funnels, Thrivecart provides a suite of tools aimed at increasing conversion rates and simplifying transactions.

It is designed to help online businesses create high-converting cart pages, funnels, and checkout experiences.

The platform enables merchants to sell both digital and physical products with a variety of payment options and is known for its powerful features that support online sales strategies.

Key Features of Thrivecart

• High-Converting Checkout Pages: You can create customized checkout pages aimed at reducing cart abandonment and improving conversion rates.
• One-Click Upsells: Easily implement one-click upsell strategies to increase average order value.
• Affiliate Management: It includes an integrated affiliate management system to help you recruit, manage, and pay affiliates.
• Detailed Analytics: Track your sales, refunds, and customer behaviors with in-depth analytics.
• Integrations: Thrivecart integrates with various third-party applications, including email marketing platforms, membership sites, and webinar tools.

What Is GoHighLevel?

GoHighLevel is a versatile marketing and customer relationship management (CRM) platform that you can use to automate various aspects of your business tasks ranging from lead generation to customer retention.

It offers an all-in-one solution that includes tools for email marketing, SMS messaging, funnels, and a built-in CRM system, among other features.

The platform allows agencies to white-label and resell the service to their clients, providing them with a comprehensive suite of tools for managing their marketing and sales efforts.

Key Features of GoHighLevel

• Sales Funnel Creation: Easily design and deploy sales funnels to guide your leads through a systematic buying journey.
• Unified Marketing Toolkit: Access a plethora of marketing tools in a single dashboard, including email marketing, SMS, and voice calls.
• CRM Capabilities: Centralize your customer information and interactions to better understand and serve your clientele.
• Automation: Set up custom workflows to automate repetitive tasks, saving you time and energy.
• Reporting and Analytics: Monitor your marketing efforts and track performance with a comprehensive analytics suite.
• White Labeling: Present the platform under your brand, giving you a professional edge.
• Membership Site Functionality: Create and manage membership sites, providing a seamless customer experience.
• Agency Management: Handle multiple client accounts with tools tailored for marketing agencies.

Thrivecart vs GoHighLevel: Key Features Comparison

Let’s compare some of the main features of both platforms.

#1. User Experience

Thrivecart offers a streamlined user interface focused on ease of use, particularly for creating checkout pages and carts.

Meanwhile, GoHighLevel provides a comprehensive dashboard designed for managing multiple aspects of marketing campaigns and client relationships.

#2. Workflow Automation

GoHighLevel excels in automation, allowing you to create sophisticated sequences that cover lead tracking, nurturing, and follow-ups. 

Thrivecart automates sales processes, such as bump offers and upsells, but leans more towards simplifying the checkout experience.

Winner: GoHighLevel

#3. Sales Funnel Capabilities

With Thrivecart, you can design effective sales funnels with its high-converting checkout pages, upsells, and affiliate management.

GoHighLevel, on the other hand, integrates these funnel features into an all-encompassing suite, facilitating entire campaign creations including email and SMS follow-ups.

Winner: GoHighLevel

#4. Email Marketing

GoHighLevel stands out with integrated email marketing tools enabling you to send campaigns, track results, and segment lists directly from the platform.

Thrivecart does not offer native email marketing services but integrates with external email providers.

Winner: GoHighLevel

#5. CRM

If you need a robust CRM, GoHighLevel provides extensive features to manage and analyze customer interactions, tailored for agencies and marketers.

In contrast, Thrivecart focuses primarily on the sales component and lacks a built-in CRM system.

Winner: GoHighLevel

#6. Landing Page Builder

Both platforms offer landing page capabilities; GoHighLevel comes with a powerful builder that can create a range of pages for different steps in your funnels.

Thrivecart’s strength is in its checkout-focused landing pages, best suited for finalizing sales.

Winner: GoHighLevel

#7. Courses and Membership Site Builder

Thrivecart specializes in features for digital products, providing functionalities to build and manage courses and memberships.

GoHighLevel does not have this as a core feature but offers integrations for membership and course functionality.

#8. Customer Support

Thrivecart is known for its responsive customer support. GoHighLevel also offers reliable support, alongside an active community for peer assistance.

#9. Integration

While Thrivecart offers a variety of integrations with popular services, especially for payment processors and email marketing tools.

GoHighLevel provides a broader spectrum of integrations, encompassing a wide array of marketing and automation tools to streamline your business operations.

Thrivecart vs GoHighLevel: Pricing Plans

When comparing ThriveCart and GoHighLevel, it’s important to look at their pricing structures since they’re tailored to different business needs.

ThriveCart offers a one-time payment option ($495), which could be appealing if you prefer to avoid recurring charges.

By paying once, you get lifetime access to their features.

On the other hand, GoHighLevel uses a monthly subscription model. They have different tiers suitable for various sizes of businesses or agencies.

Here’s a breakdown:

ThriveCart

• Lifetime Access: Pay once and enjoy updates and features indefinitely without additional monthly costs.

GoHighLevel

• Basic Plan: Ideal for small businesses or individual entrepreneurs.
  • Priced at $97/month
  • Includes essential marketing and sales tools
  • Unlimited contacts
• Agency Starter Account ($297): For growing agencies needing more advanced features.
• Agency Unlimited Account ($497): Best for large agencies with extensive requirements.

Thrivecart vs GoHighLevel: Main Difference

When you’re comparing Thrivecart and GoHighLevel, it’s important to understand their main differences.

Thrivecart focuses on being a specialized shopping cart software, aimed at increasing your checkout page conversions.

It provides you with intuitive tools to create checkout pages, upsells, and bump offers to enhance the buying experience.

• Shopping Cart Focus: Thrivecart specializes in secure checkout processes and cart management.
• Conversion Tools: Includes bump offers, upsells, and affiliate management to boost sales.

On the other hand, GoHighLevel is an all-in-one marketing platform that includes CRM features, marketing automation, and sales funnel creation to nurture leads and manage client relationships effectively.

• All-in-One Marketing: GoHighLevel offers a CRM, email marketing, and funnel builder.
• Client Management: Provides tools for managing client communication and tracking leads.

Feature	Thrivecart	GoHighLevel
Primary Focus	E-commerce checkout	Marketing and CRM
Conversion Optimization	Template generation, one-click upsells, and affiliate management.	Sales funnel creation and lead nurturing.
Pricing	One-time payment (as of knowledge cutoff in 2023)	Subscription-based with different tiers.
Support for SEO	Not a core focus	Marketing-oriented features that support SEO initiatives.

Thrivecart vs GoHighLevel: Pros and Cons

Choosing between Thrivecart and GoHighLevel depends on your business needs. Both platforms offer unique advantages and come with certain drawbacks.

Thrivecart Advantages

• Ease of Use: Thrivecart is known for its user-friendly interface which enables you to set up products and sales funnels quickly.
• E-commerce Focused: It’s specifically built for e-commerce, making it efficient for creating and managing online stores, products, and affiliate programs.

GoHighLevel Disadvantages

• Complexity for Beginners: GoHighLevel has a steeper learning curve due to its extensive features, which may be overwhelming for new users.
• Cost: While offering an all-in-one platform, its pricing might be on the higher side for small businesses or individuals.

GoHighLevel Advantages

• All-in-One Solution: GoHighLevel acts as a comprehensive suite combining marketing automation, CRM, and reporting tools.
• Scalability: It allows for unlimited users, accounts, and contacts, making it highly scalable for growing businesses.

Thrivecart Disadvantages

• Limited CRM Capabilities: Thrivecart is not as robust in customer relationship management or marketing automation as GoHighLevel.
• Niche Focus: While excellent for e-commerce, it might not suit businesses that need broader functionality beyond sales funnels and affiliate management.