What is GoHighLevel? [Everything You Need to Know 2024]

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Let’s face it. Running an agency is hard.

You’re juggling clients, staff, vendors, and finances, all while trying to grow the business into something bigger. It’s not easy to do this on your own, and many agencies fail.

But things become easier when you have a team behind you working hard to help grow the agency.

That’s where Go High Level comes in.

Go High Level (sometimes written as Gohighlevel, High Level, or GHL) positions as the go-to solution for agencies. It is an all-in-one tech stack for agencies or marketers, eliminating the need for other tools.

  • GoHighLevel is an all-in-one marketing and customer relationship management solution.
  • It is designed for small business owners and entrepreneurs.
  • It offers tools to manage and nurture the customer journey from start to finish.
  • It includes contact management, email marketing, sales funnels, appointment booking, lead communication, pipeline management, landing pages, and more.
  • It saves time by automating many repetitive tasks.

What Is GoHighLevel?

Go High Level is a software solution designed to help you manage your customer relationships, automate your sales processes and boost your lead generation efforts. Sometimes you need an extra set of hands (or, in this case, brains) to get things done, and that’s where CRM tools like GHL come in.

GoHighLevel is the brainchild of Shaun Clark. Shaun founded HighLevel in 2018 to help small businesses and agencies automate and scale. 

It is common to use “GoHighlevel” interchangeably with “Highlevel” because there’s no “Go” in it.  Shaun couldn’t acquire the domain name Highlevel. So he went with Gohighlevel.com. 

How Does GoHighLevel Work?

Go High Level is a subscription-based service that helps agencies manage and grow their businesses.

Gohighlevel helps you run your agency smoothly and efficiently so you can focus on what you do best: delivering amazing results for your clients.

Here’s a quick rundown of what GoHighLevel software can do:

  • Create sales funnels that convert with GoHighLevel. GoHighLevel makes it easy to create converting funnels quickly.
  • You can make a website with Gohighlevel and connect a domain to it. So it’s a website builder, too. 
  • Build landing pages around your offers.
  • Its CRM helps you manage and nurture relationships with clients without losing track of projects.
  • Make appointments and set up calendars to better manage time and projects.
  • Track your calls like a boss.
  • You can create and sell online courses and membership programs with its membership site features. 
  • Automates email marketing campaigns to help you create effective marketing campaigns.
  • Also, you can quickly and easily reach prospects with SMS marketing.

Read Our Complete Go High Level Review to everything it can do for your business.

Why Your Agency Needs A CRM and Automation tool

Go High Level CRM

You can’t manage what you can’t measure.

When you’re trying to scale your Agency, it’s easy to get caught up in the day-to-day and lose sight of the big picture.

You need a way to see where your time and money is going to make sure you’re spending them on the right things.

That’s where a CRM (customer relationship management) tool comes in handy.

What is CRM

A CRM is a database that helps you track your contacts and interactions with clients, prospects, partners, and vendors.

When used correctly, it will help you make better decisions about allocating your resources and running your business smoothly.

Here are some benefits of using a CRM:

  1. Keep Track Of Your Clients And Projects
  2. Manage Your Sales Pipeline
  3. Manage Your Marketing Campaigns
  4. Automate Your Business Processes.

Is GoHighLevel Right for Your Agency?

Although Go High level has many benefits, it’s not for everyone. 

It’s not right for eCommerce stores with a lot of inventory. And I wouldn’t recommend it for big eCommerce stores with many products and pages.

But it’s great for small eCommerce shops with just a few products.

This makes GoHighlevel a great match for dropshipping and eCommerce stores with a single product.

Go Highlevel is also perfect for agencies and companies that create many funnels and landing pages.

Affiliate marketers will find the software useful to promote offers with funnels, and dropshippers can use High Level to convert sales.

It is also great for client-managing small businesses looking for a great CRM and marketing automation tool.

Go high level is right for you if you want the following …

#1. You want an All-in-one solution

GHL is a powerful, feature-rich platform designed to provide everything you need to run a successful agency. 

It includes all the tools needed to run an agency, including reputation management reviews, email marketing, contact management, billing, project management, reporting capabilities, and integrations with third-party apps like MailChimp and Salesforce.

#2. You want a simple and intuitive solution

Go High Level CRM is simple and intuitive for new users and experienced professionals. 

The entire platform is built around a clean, modern interface that makes it easy to navigate from any device.

 It also includes an intuitive dashboard with customizable widgets that help you keep track of client data without getting lost in rows of numbers and spreadsheets.

If you’re considering GHL, it’s important to understand how it works and what it can do for your Agency.

GoHighLevel Key Features

Highlevel features

Below are the key features of Go High Level…

#1. Funnel & Landing Pages Builder

Go High Level Funnel

The Funnels & Landing Pages Builder allows you to create beautiful landing pages using one-click templates or your own custom designs. You can also create multiple funnels and send traffic to them directly from the dashboard.

You can make converting sales funnels with Go Highlevel’s funnel builder. High level has funnel templates you can choose from and get started in minutes.

You can create a basic website and add navigation with the same builder. Using Highlevel, you can get a custom domain and dress up your funnel and website.

Since it’s drag and drop, it’s like using a premium funnel builder like ClickFunnels. But compared to Clickfunnels, High Level lacks some features.

Clickfunnels, for instance, lets you share funnels with others. You can’t do that with GoHighlevel. 

Keep reading for a detailed comparison of ClickFunnels and GoHigh Level.

#2. Marketing Automation

High level marketing automation

Go High Level offers several different types of marketing automation: email automation, social media automation, and landing page tracking.

Each automation step can be customized with your own design elements, making it easy for you to build the perfect campaign for your audience.

GoHighLevel Marketing Automation is a marketing automation tool that helps you create and manage campaigns, send emails, and measure results.

By using GoHighLevel Marketing Automation, you can increase your sales by following an organized process of collecting data on the customer’s journey towards making a purchase.

Then through email marketing or any other advertising channels, you can market products in a way that will drive more conversions.

GoHighLevel Marketing Automation works by creating automated workflows to send follow up messages at different stages of the buyer’s journey.

Example: Welcome Email > Product Demo Request > Product Demo Download > Product Sales Page> Checkout.

Each workflow has its own tracking parameters, so you know what worked best for each stage of the funnel.

Set up a time window first so that all the marketing messages – SMS and emails go out within a certain timeframe. 

Setting this up is really important so that the consumers don’t get messages in the middle of the night, which can irritate them and make you look bad.  

#3. High level Reputation Management

Go high evel CRM Reputation Management is a feature that enables you to manage your customer’s feedback and reviews.

With High level, you have full control over the image of your company.

It allows you to send a “Review request” to your customers, asking them to post a review of your services on the platforms of your choice.

#4. Reporting & Analytics

Go High Level provides you with comprehensive reports and detailed information about your Facebook Ads campaigns, Google Ads campaigns, and website traffic from all sources, including social media, mobile devices, and desktop computers.

You can see where your visitors come from, what they do on your website, and how much time each visitor spends. Allowing you to see how your team is performing, where you need to improve, and what’s working.

How does this work?

The Reporting dashboard is divided into five sub-dashboards- Google Ads, Facebook ads, attribution report, call reporting and appointment report.

#5. Content Management

Go High Level allows users to create, edit, approve and publish and store content in a simple way that makes it easy for anyone within the company to do so.

Go high level content management system (CMS) offers everything you need to manage your content in one place.

With Gohighlevel cms, you can:

  • Create new pages and posts with just a few clicks
  • Edit existing pages and posts with ease
  • Schedule posts for future publication dates
  • Schedule multiple posts at once so that your social media feeds are always updated with fresh content.

High Level comes with a wide variety of elements for adding static content, but the website functionality can be extended with a DropInBlog integration.

Using Drop-In-Blog for HighLevel helps to create a functional, SEO-friendly blog. It is super easy to install and use while automatically elevating your High-Level experience.

#6. CRM and Pipeline Management

GoHighLevel CRM and Pipeline Management work in the following way:

  • It’s an integrated platform. GoHighLevel integrates with Salesforce, Pipedrive, and other platforms to give you a complete view of your pipeline across all your accounts.
  • It’s mobile-friendly. GoHighLevel is available on mobile devices to track leads and manage accounts no matter where you are or what device you’re using at any given moment. And it has a responsive design, so it looks great on every device, from phones to tablets to desktop computers. You’ll never miss another opportunity just because someone couldn’t reach their laptop.
  • It provides data insights for better decision making on the fly!

This feature provides useful information so that sales reps can see how their efforts are paying off in real time without having to wait until after close for an invoice update before making decisions about pricing or which deals should move forward next week versus those slated for later down the road (or even into next quarter).

#7. Booking and Online Appointment Tool

Go High Level Booking

The High Level appointment tool has all the basic features of a regular calendar, but you can also create and share calendars that clients/customers can click around to see all your appointments.

It’s easy to make your calendar from your Settings dashboard and embed it in your funnels.

#8. Go High Level SMS Marketing

Go high level SMS Marketing is a feature that enables you to send a message to your customers directly via their mobile phones. The message can be in marketing or promotional content, or it can also be used for customer support.

High Level SMS feature allows you to send messages to clients at once, eliminating the need for a bulk SMS service provider.

With High Level, you can reply and view your message delivery reports right from your account’s dashboard.

This app offers a visual text editor that displays a preview of your message in a mobile phone frame on the right-hand side of the screen.

Another amazing feature is the tracking option. You can send, record, and monitor text messages and move clients as they progress in the buyer journey.

As a plus, the SMS interface looks just like Whatsapp, making it easy to use and navigate.

#9. Membership Sites

high level membership area

Using Gohighlevel, you can build membership sites to sell your premium products. You can also move your membership site to Gohighlevel if you’re a course creator.

The dashboard looks pretty basic, but the results were pretty similar to what you get from Teachable. You can add your own domain to your membership site. There’s a visual editor to edit your course outline.

Also, you can customize the design of your membership site landing page. You can even upload video course content. You can include a snippet of an image and your course outline title.

#10. Mobile app

The GoHighLevel Mobile App has been designed with your Agency in mind. It’s easy to use and can be used on the go. The app offers the following features:

  • Build Client Profiles: Easily build client profiles and add them to your GoHighLevel account. This will give you access to their information, such as addresses and contact details.
  • Create Sales Leads: Use the mobile app to create new sales leads via email or phone. You can also import existing leads into your CRM account from MailChimp, Hubspot, or Ontraport accounts.
  • Create New Projects: Easily create new projects right from your mobile phone.

#11. Go HighLevel Integrations

Go Highlevel is an all-in-one marketing solution that doesn’t restrict you from using apps.

Keep your favourite apps and use them seamlessly with Gohighlevel. 

High level lets you connect apps and send data via webhooks.

Webhooks let you connect to Zapier. What’s cool is that Zapier works with tons of apps you already use.

Zapier has hundreds of apps. MailChimp, ActiveCampaign, ConvertKit, and many more apps you already know are here.

  • High level can be integrated with these apps:
  • WordPress
  • Paypal
  • Mailchimp
  • Calendly
  • ActiveCampaign
  • Pipedrive
  • Leadpages
  • Jotform
  • Kajabi
  • Typeform
  • Teachable
  • Call Tracking Metrics
  • Schedule Once
  • SurveyGizmo
  • WIX
  • Squarespace

Read The Complete GoHighLevel Feature

How Does Go High Level Compare To The Competition?

GoHighLevel combines the best features of ClickFunnels, Unbounce, LeadPages, and more into one simple to use platform.

With Go High Level, you have all the tools to build high-converting online sales funnels at your fingertips. From A/B testing to advanced analytics, landing pages, and lead magnets — GoHighLevel does it all.

Also Read: GoHighLevel For Contractors

Go High Level VS Clickfunnels

The biggest difference between GoHighLevel and ClickFunnels is in functionality and target audience. GoHighLevel is targeted toward agencies looking for powerful all in one marketing and CRM solutions. 

ClickFunnels, on the hand, is targeted toward marketers and online businesses who want a more comprehensive funnel and landing page builder.

Let’s explore how both platforms compare in basic functionality, price, support, and training.


Click Funnels’ major selling point is the funnels. It gives you really guided beginner friendly templates to help you get started. 

Clickfunnels also has a cool split test feature that allows you to build side by side funnels with slightly different variations to help you compare how each performs.

Another thing Clickfunnels does better than most is its training. There are loads of free and paid resources by Clicksfunnel founder Russell Brunson. An example is the one funnel away training.

The conversations dashboard is one of High Level’s best features. You can create automated campaigns but still mix them with manual messaging in the conversations dashboard.


Both platforms provide live chat and email support options. But High Level GHL Provides video support for all users.

Clickfunnels outsource their support. And video support option is only available on the $2500 plan or the priority support option. ClickFunner, however, has a group Zoom call.


Both platforms offer multiple payment plans. ClickFunnels, like high level, start at 97$, but you don’t get a lot with this plan.

While you get a funnel builder and domain, you need to integrate a separate software with ClickFunnels to send emails and text messages, which is not ideal.

GHL Agency Starter Plan at 97$/mo includes everything right off the bat. The difference is the 97$ plan limits you to just one account.

So if you are just starting your Agency, this would work for 1 client. Or you could just use this plan for your Agency.

Verdict: If you run an agency GHL is a way better option. GHL offers a lot more at a cheaper price point without sacrificing quality.

GoHighLevel VS Active Campaign

Comparing gohighlevel with Active campaign


On all plans, ActiveCampaign offers chat and email support. However, phone support is only available on the Enterprise plan. 

All High Level users have access to live chat, live Zoom support, concierge migrations, and a free Facebook community.


ActiveCampaign provides extensive knowledge bases, video courses, and a community forum. A one-to-one training program is available on the Plus plan and up.

Go High Level is relatively new and has a limited number of available resources.


ActiveCampaign only allows you to send text messages but not receive responses.

On the other hand, high level lets users send text messages, emails, Facebook Messages, Instagram Direct Messages, Google Chats, and Whatsapps and respond to them.

GoHighLevel Pricing- Monthly and Yearly Cost

go high level pricing

Below is the breakdown of Go High Level pricing and everything it’s going to cost you to use the platform.

Agency Starter Account ($97/month)

Although limited to one account, the Go High Level CRM Starter Account is a great way to start your CRM and get your Agency off the ground. It includes all the essentials you need to manage clients, projects, and tasks while keeping track of important documents and files.

GoHighLevel CRM Starter is a perfect solution for small agencies and freelancers who need a better way to track their clients, projects, and tasks.

It’s easy to use, inexpensive and has all the features needed by small businesses. If you’re a low-budget marketing agency, you can start out with this plan. Go HighLevel offers a 14 day free trial.

But if you’re looking for something beyond the basics, you’ll want to upgrade to the Go High Level Unlimited Account.

Agency Unlimited Account ($297/month)

The Agency Unlimited Account has all the features of the CRM Starter account plus some additional benefits.  This plan allows you to connect unlimited clients and employees and create unlimited projects and tasks.

You’ll also have access to more reports and dashboards to easily track your progress as an agency over time.

White Label Mobile App + Custom Zap Upgrade

Go high level white label

An amazing feature of GHL is its White Label Mobile. The upgrade costs $497 per month and is best for marketing agencies with six and seven figures. 

The Whitelabel mobile app can be fully customized to carry your company name and let clients track marketing campaign results.

The Highlevel team will also create a branded Zapier for your brand to make your agency look fully branded. The white label feature is not a standalone plan. You need to have an agency unlimited account before you can access it.

Difference Between HighLevel Starter Agency Account And Agency Unlimited Account

The main difference between these two plans is that there are no limits on how many people can use it or how many projects or tasks they can create with the Agency Unlimited Account.

If you’re unsure which plan you should choose, we recommend starting with the Starter plan to get a feel for how GoHighLevel works before upgrading or adding new clients. 

Or you can opt for a 14-day free trial to get a feel of the platform.

Go HighLevel Frequently Asked Questions

Let’s see some of the most frequently asked questions about GoHighLevel

What are the tools GoHighLevel can replace?

High Level replaces dozens of tools, including ClickFunnels, Mailchimp, Teachable, WordPress, ActiveCampaign, Pipeline, Kartra, Calendly, Hubspot, SalesForce, Woodpecker, and many more.

Is GoHighLevel a CRM Tool?

Go High Level is an all in one marketing software that provides marketing agencies and business owners with customer relationship management services. 
GoHighLevel CRM allows you to manage all aspects of clients’ businesses – sales funnel, track leads tracking, outbound calling, SMS and voice calls, follow up sequences, and meetings.

Are emails, SMS, and voice calls included in High Level Plans?

The agency starter plan at 97$ only lets you have one account. But everything gets thrown in from the get-go, SMS, entire marketing funnel, survey builder, marketing services, power dialer, and custom domain provider. 
So if you’re a marketing agency, the agency starter plan might not be the this just starting out; this would work for one client. Or you could just use this plan for your Agency.

Does GoHighLevel allow Custom Domains?

Yes, High Level allows custom domains. You can go to settings to connect a custom domain or subdomain to your membership site.
Settings > Custom Domain. Go to Settings > Site Details to use a custom subdomain. But note that Domains/subdomains used with your membership sites must be unique.

Does GoHighLevel Offer A White-Label App?

You can get a white-label package for an extra $497 a month. Also included is a Zapier setup for your brand, and a white-labeled reviews app is also included.

Is there a limit on the number of funnels on GoHighLevel?

Unlike Clickfunnels and other funnel builders, GoHighLevel offers unlimited funnels to complement your marketing efforts.

You can use the GoHighLevel template or build a new funnel from scratch for your business and this can be as many as possible.


GoHighLevel is more than a marketing platform.

It is a Sales, Marketing, and Business Automation platform that allows you to build and automate your website, funnels, landing pages, SMS marketing campaigns, email marketing, search engine optimization, etc. 

The high-level CRM and pipeline management platform allows you to create pipelines for your company’s products or services.

Then, you can manage those pipelines from lead generation all the way through sales.

You can also build in automated text messaging follow-ups with Twilio integration. And on top of that – it has an online appointment and booking tool that’s super easy to use!

So don’t just sit there in awe – go check it out now if you haven’t.

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