GoHighLevel Starter vs Unlimited: Price Comparison 2024

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What is the difference between the GoHighLevel Starter and Unlimited plans, and which one should you choose?

Let’s explore both the Starter and Unlimited plans to help you make an informed decision.

When evaluating the GoHighLevel Starter vs Unlimited plans, it’s crucial to carefully consider your agency’s requirements, client base, and growth potential.

Both plans offer valuable features that can help elevate your marketing strategies, so it’s important to weigh the pros and cons relative to your agency’s current position and future goals.

GoHighLevel Starter vs Unlimited: Overview

Let’s take a closer look at each plan, compare their features, and understand how they can help your business.

To make it easier for you to understand the differences and similarities between each plan, we’ve created a table below listing the key features and indicating which plan includes them.

Feature	Starter	Unlimited
Price per Month	$97	$297
CRM & Marketing Automation	✓	✓
Sales Pipeline Management	✓	✓
Reputation Management	✓	✓
Calendars & Appointments	✓	✓
White Label Mobile App	❌	✓
Branded Desktop App	❌	✓
Partner Program	❌	✓
Phone Support	❌	✓
Sub-Accounts	Limited	Unlimited
Custom Integrations (Zaps)	Limited	Unlimited
Plan Free Trial	14 Days	30 Days

As you can see, the Starter plan provides many essential features for your agency management needs.

However, the Unlimited plan expands on those features and offers even more tools to enhance your clients’ experience.

For instance, the White Label mobile app is an important aspect to consider if you want to offer your clients a seamless experience with your agency’s brand.

Furthermore, the Unlimited plan offers unlimited sub-accounts and custom integrations to help you scale your business and serve your clients better.

Also Read: Full GoHighlevel Pricing Plan

What Is GoHighLevel Starter Plan?

GoHighLevel offers a Starter Plan for $97 per month, designed specifically for small businesses and solo entrepreneurs who are just beginning their journey with this all-in-one platform.

With the Starter Plan, you can access essential features to jump-start your marketing and sales efforts.

First of all, the Starter Plan provides you with unlimited contacts and unlimited funnels.

This means you can add as many leads and customers to your account as you want, and design various funnels and landing pages to target different segments of your audience.

Another essential feature of the Starter Plan is the website and funnel builder. This intuitive, drag-and-drop tool enables you to create professional-looking websites, even if you have no prior experience in web design.

In addition, you will have the ability to create forms and surveys to gather valuable information from your leads.

Features Included in GoHighLevel Starter Plan

The GoHighLevel Starter Plan is designed for single business owners or digital marketing agencies that are just starting out in the industry.

With this plan, you’ll have access to essential features that can help you understand the platform and its benefits for your business.

Some of the key features of the Starter Plan include:

• Workflow Builder: This tool allows you to create and manage automated workflows for your campaigns. It helps you streamline your business processes and improve overall efficiency.
• Campaign Builder: Design and set up tailored campaigns to target your audience effectively. The Campaign Builder helps you create, monitor, and analyze various campaign components, such as email and SMS marketing initiatives.
• 2-way SMS and Email: Engage with your customers through two-way SMS and email communication. This feature enables you to send personalized messages while also allowing customers to reply, fostering a deeper connection and improving customer service.
• Pipeline Management: Keep track of your leads and opportunities within a single platform. Pipeline Management helps you monitor the progress of each prospect, so you’re always aware of your business’s sales status and can make informed decisions.
• Landing Page Builder: Create eye-catching, functional landing pages to boost your conversions. With easy-to-use drag and drop tools, you can build customized landing pages that cater to your specific target audience.

Here’s a quick overview of what’s included in the GoHighLevel Starter Plan:

Feature	Included
Workflow Builder	Yes
Campaign Builder	Yes
2-way SMS	Yes
2-way Email	Yes
Pipeline Management	Yes
Landing Page Builder	Yes

What Is GoHighLevel Agency Unlimited Plan?

The Agency Unlimited Plan is a subscription tier that caters to marketing agencies and those with a more established business model.

It’s designed for companies with multiple clients, offering a wider range of features to enhance your business processes and marketing efforts.

Compared to the Starter Plan, the Agency Unlimited Plan unlocks additional functionalities to help level up your business.

Here’s a quick snapshot of what you can expect from the Agency Unlimited Plan:

• Unlimited Contacts & Users: Add as many contacts and users as your business requires, without any restrictions.
• Up To Three Sub-Accounts: Ideal for businesses catering to multiple clients and managing various projects.
• Features: Your subscription includes CRM, Website & Funnel Builder, Blogging, Forms & Surveys, Smart Webchat Widget, Workflows, Social Media Scheduler, Content Al Image Al, and Email Templates.

With the Agency Unlimited Plan, not only will you get all the basic tools offered in the Starter Plan, but you’ll also unlock extra features to further optimize your marketing efforts.

Features Included In Agency Unlimited Plan

• Unlimited client accounts
• Integrated CRM and pipeline management
• Marketing and sales automation tools
• Form and survey builder with conditional logic
• Advanced reporting and analytics
• Whitelabel Desktop
• Memberships
• Basic API Access
• Chat Support
• Phone Support
• Partner Program

With these comprehensive features at your disposal, the Agency Unlimited Plan is a valuable choice for marketing agencies that want to expand their reach and drive exponential growth.

Who Should Use GoHighLevel Starter Plan?

If you’re a small business owner or a solo entrepreneur who is just beginning to explore the world of digital marketing, the GoHighLevel Starter Plan might be perfect for you.

Priced at $97 per month, this plan offers essential features to kickstart your marketing and sales efforts.

If you’re just getting started with a limited budget, the GoHighLevel Starter Plan is a cost-effective option that provides a solid foundation for your marketing and sales efforts.

Who Should Use Agency Unlimited Plan?

If you’re an agency owner, freelancer, or an entrepreneur looking to make your mark in digital marketing, the Agency Unlimited Plan could be just what you need.

This plan is designed for businesses that need more advanced tools and features to effectively manage their marketing efforts.

Let’s explore some of the scenarios where the Unlimited Plan might be an excellent fit for you.

Firstly, if you have multiple clients or projects, the Agency Unlimited Plan allows you to handle them all with ease.

With unlimited clients and funnels, you can create and manage separate campaigns for each, streamlining your efforts and saving precious time. choice if you’re ready to take your digital marketing efforts to the next level. Its robust features and scalability make it a sound investment for businesses with growth in mind.

GoHighLevel Starter vs Unlimited: Differences

First, let’s discuss the pricing difference between the two plans:

• Starter: Priced at $97/month
• Unlimited: Priced at $297/month

Both plans provide you with access to essential marketing and sales tools. However, the Unlimited plan offers additional features and benefits that can enhance your overall experience.

Here are some of the main differences between the Starter and Unlimited plans:

1. Number of Sub-Accounts:
   • Starter: Limited to a specific number of sub-accounts
   • Unlimited: Unlimited sub-accounts, allowing for greater flexibility
2. Marketing Automation:
   • Starter: Basic marketing automation features
   • Unlimited: Advanced automation features, which can help improve your campaigns’ effectiveness
3. Customer Support:
   • Starter: Standard customer support
   • Unlimited: Priority customer support, ensuring faster response times and assistance
4. White Labeling:
   • Starter: No white-label options
   • Unlimited: White-label options are available, allowing you to brand the platform as your own

In addition to these main differences, the Unlimited plan includes various other features tailored for agencies and larger businesses.

Some of these features include:

• Team collaboration tools
• More in-depth analytics and reporting
• Additional integrations with third-party tools