Is GoHighLevel a CRM? [In-depth Breakdown]

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The intention behind GoHighLevel is to streamline client management, which is a central aspect of any successful marketing agency.

Typically, you might find that CRM platforms excel at storing customer data and managing communication, paving the way for improved customer experiences and relationship building.

GoHighLevel takes the foundational CRM capabilities a step further, integrating these with additional tools for marketing automation, funnel creation, and client account management.

This creates a breadth of services provided within one platform, potentially eliminating the need for multiple disparate systems and offering a more cohesive workflow.

In essence, GoHighLevel aims to cover the full spectrum of systems needed for managing client relationships and marketing agency tasks.

So in today’s post, we’ll answer all the questions as regards GoHighLevel being a CRM or not.

Is GoHighLevel a CRM?

Yes! GoHighLevel is indeed a Customer Relationship Management (CRM) software.

It’s designed to serve as a Customer Relationship Management (CRM) tool, among other functions, enabling professionals to track leads, schedule appointments, and automate follow-ups effectively.

It’s designed to cater specifically to your client management needs. When you’re handling multiple clients or leads, you’ll find the following features particularly useful:

• Lead Tracking: Stay updated on where your leads are in the sales funnel.
• Scheduling: Effortlessly book appointments without the back-and-forth hassle.
• Automation: Set up follow-ups to automatically engage with clients at critical moments.

Moreover, it’s tailored not just for individual businesses, but also for agencies that manage multiple client accounts. Here’s a quick glimpse at the platform’s versatility:

Feature	Benefit
Lead Management	Organize and nurture your prospects effectively.
Client Communications	Engage through various channels like SMS and inbound calls.
Sales Funnel Creation	Design and customize funnels to convert leads into customers.

It’s important to note that GoHighLevel is particularly appealing if you’re in the realm of marketing or own an agency.

Its ease of use and customization allow for a tailored approach to CRM that reflects your brand’s unique personality.

If your goal is to streamline your sales and marketing efforts while maintaining strong customer relationships, GoHighLevel can serve as a comprehensive tool in your arsenal.

Key GoHighLevel CRM Features

In exploring GoHighLevel as a CRM, you’ll find a suite of GoHighLevel features designed to support your business’s relationship management and marketing efforts.

From organizing contacts to scaling your marketing, each feature aims to enhance efficiency and drive results.

#1. Contact Management

Manage your contacts with ease, ensuring all customer information is neatly organized and accessible. GoHighLevel’s contact management allows you to:

• Import and organize your contacts seamlessly.
• Create custom tags for better segmentation.

#2. Lead Tracking

With GoHighLevel’s lead tracking capabilities, you can:

• Monitor the status of your leads in real time.
• Set up lead scoring to prioritize follow-up efforts.

#3. Workflow Automation

Automate mundane tasks and streamline your operations with workflow automation. This feature enables you to:

• Set triggers for certain actions to reduce manual input.
• Create automated follow-up sequences.

#4. Marketing Automation

Enhance your marketing with GoHighLevel’s marketing automation tools. They assist you by:

• Sending targeted campaigns based on user behavior.
• Utilizing AI for smarter customer interactions.

#5. Integrations

Integrations make GoHighLevel highly adaptable to your existing tech stack. You can:

• Connect with a wide range of third-party applications.
• Sync data across platforms to maintain a unified workflow.

#6. Reporting and Analytics

Keep track of your performance with reporting and analytics. GoHighLevel provides:

• Insightful dashboards to visualize KPIs.
• Custom reporting options to analyze specific data.

#7. Email Marketing

Capitalize on the power of email marketing with GoHighLevel by:

• Designing engaging email campaigns using built-in templates.
• Segmenting your audience for more personalized communication.

These features represent just a snippet of what GoHighLevel can offer to enhance your CRM processes.

What GoHighLevel Plan Offers The CRM?

GoHighLevel offers various pricing plans that include CRM features, tailored to meet the needs of different sizes and types of businesses.

This means irrespective of the GoHighLevel pricing plan you choose, you’ll have access to the CRM functionality.

Here’s a breakdown of what you can expect from each plan’s CRM functionality:

Starter Plan

• Price: $97/month
• CRM Features:
  • Unlimited Contacts & Users: You can manage a large database of contacts without worrying about exceeding limits.
  • Up To Three Sub-Accounts: Ideal for small agencies, you can oversee a few sub-accounts for different clients.
  • Essential Functionalities: Includes core CRM capabilities that help you capture, nurture, and manage leads.
  • Workflow Builder
  • Campaign Builder
  • 2 way SMS
  • 2 Way Email
  • Pipeline Management
  • Landing Page Builder
  • Website Builder
  • Standard Integrations
  • Calendar
  • Email Builder
  • Power Dialer
  • Call Tracking
  • Google Reporting
  • Facebook Reporting
  • Attribution Reporting
  • Reputation management
  • Basic CRM Functionality
  • Form Builder
  • Survey Builder
  • Call Recording
  • Website Widget
  • Memberships
  • Intent Trigger
  • Email Support

Agency Plan ($297/month)

• CRM Features:
  • Advanced CRM Capabilities: This plan likely offers more robust features for extensive client management.
  • Additional Client Accounts: Suitable for larger agencies with a need to manage more client sub-accounts.

Agency Pro Plan ($497)

• CRM Features: The top-tier plan includes all the CRM features of the lower plans and contributes additional advanced tools or custom options designed for scalability and the needs of a large agency.