GoHighLevel Affiliate Manager – Should You Use It? (2024)

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Today we’ll be looking into GoHighLevel Affiliate Manager software for leveraging affiliates to promote your products.

As a business owner or marketer looking to expand your reach and drive sales, the GoHighLevel Affiliate Manager emerges as a powerful tool to leverage.

It is designed to streamline the creation and management of affiliate campaigns, simplifying the process of collaborating with affiliates who can promote your products or services.

By integrating the Affiliate Manager into your marketing strategy, you gain access to a system that not only tracks the performance of individual affiliates…

But also makes managing payouts and monitoring the overall success of your campaigns efficient.

Key Takeaways
  • GoHighLevel Affiliate Manager facilitates efficient tracking and management of affiliate campaigns.
  • It allows for easy set-up and personalized affiliate funnels to align with your marketing goals.
  • A user-friendly interface helps manage affiliates and monitor campaign performance effectively.

What is a GoHighLevel Affiliate Manager?

GoHighLevel Affiliate Manager Dashboard

GoHighLevel Affiliate Manager is a comprehensive tool designed for Software as a Service (SaaS) Agency owners to administer and oversee their affiliate marketing programs.

It integrates seamlessly within GoHighLevel’s Customer Relationship Management (CRM) system, allowing you to streamline how you manage your affiliate or referral network.

Key Features:

  • Ease of Setup: You can launch your first campaign quickly with minimal technical expertise required.
  • Commission Tracking: Keep track of the commissions you owe to affiliates to ensure accurate and timely payouts.
  • Affiliate Portal: Your affiliates receive access to a user-friendly portal where they can track their performance and earnings.
  • Marketing Materials: Easily distribute promotional materials to your affiliates to aid in their marketing efforts.

Using the GoHighLevel affiliate manager, you can focus on expanding your user base while your affiliates help you increase your product’s visibility.

It’s a strategic way to leverage word-of-mouth and scale your business without incurring the high initial costs typically associated with advertising.

Key Features of GoHighLevel Affiliate Manager

When you’re using GoHighLevel’s Affiliate Manager, you have access to a suite of powerful features that streamline your affiliate marketing strategy.

Also Read: Overall List of GoHighLevel Features

Here’s a concise overview:

  • Campaign Creation: Easily set up affiliate campaigns to promote your products and track affiliate performance.
  • Affiliate Management: Upload and add new affiliates, update affiliate information, and manage all aspects of your affiliate relationships in one place.
  • Payout Management: Organize and handle affiliate earnings with the ability to manage payouts, ensuring your affiliates are paid accurately and on time.
  • Tracking and Analytics: Leverage robust tools that track affiliate performance, including click-through and conversion rates, providing you valuable insights for optimization.
  • Automation: Utilize workflows to automatically add, remove, or update affiliates, thereby increasing efficiency and reducing manual workload.
  • Sales Triggers: Set up triggers within the GoHighLevel CRM that activate based on affiliate sales, simplifying the tracking process.

How Does GoHighLevel Affiliate Manager Work?

GoHighLevel Affiliate Manager Overview

The GoHighLevel Affiliate Manager is a tool designed to facilitate the management of affiliate marketing campaigns.

Here’s how it works:

  1. Campaign Creation: The first step is to create an affiliate campaign within the GoHighLevel platform. This involves setting up the details of the campaign, such as the commission structure, promotional materials, and any specific rules or requirements for affiliate participation.
  2. Affiliate Enrollment: Once the campaign is live, affiliates can enroll and receive their unique affiliate links. These links are specific to each affiliate, allowing the system to track who is responsible for referring new customers.
  3. Promotion by Affiliates: Affiliates use their unique links to promote the products or services to their network. They can share these links through various channels, such as social media, email marketing, or on their websites.
  4. Tracking Referrals: When a customer signs up or makes a purchase through an affiliate link, the action is tracked by the Affiliate Manager. The system records the transaction, attributing the sale to the corresponding affiliate, and calculates the commission to be paid.
  5. Payouts Recording: The transactions and pending payouts are compiled and listed under the ‘Payout – Pending’ tab. This typically occurs on the 1st of the month, providing a clear overview of the commissions that are due to be paid out.
  6. Approving Payouts: The affiliate owner (the person or entity running the affiliate program) reviews the list of generated payouts. They have the discretion to approve or deny these payouts based on their assessment of the validity of the referrals and compliance with the campaign rules.
  7. Payment Processing: Once payouts are approved, the affiliate owner exports the payout information, usually in the form of a CSV file, and uploads it to their chosen payment gateway. The payment gateway is then used to manually send payments to the affiliates.
  8. Status Update: After payments have been made, the affiliate owner updates the status of each transaction in the Affiliate Manager to reflect that payment has been completed. This ensures that the reporting is accurate for both individual affiliates and the overall campaign.

The GoHighLevel Affiliate Manager streamlines the process of managing an affiliate program by providing tools for tracking, reporting, and paying out commissions.

Also Read: GoHighLevel Affiliate Program

It helps affiliate owners maintain control over the program while enabling affiliates to easily promote products and track their earnings.

How To Set Up Your GoHighLevel Affiliate Manager?

To leverage GoHighLevel’s Affiliate Manager effectively, you need to have a structured setup starting with funnel creation, affiliate onboarding, campaign launch, and payout management.

Step 1: Create Your Affiliate Manager Campaign

To create your your affiliate manager campaign, login to your GohighLevel account, switch to agency mode and select marketing.

From the marketing section, navigate to “Affiliate Manager” After that, click the ‘+Add’ option to start the new affiliate campaign.

Affiliate manager Campaign Set up

Next, another page will open up like the image below. This is where you’ll need to configure your funnel/website for the affiliate campaign.

GHL Affiliate Campaign Set up

From here, you’ll be able to set the commission type you want for your affiliates and also choose the products you want them to promote.

When you scroll down, you’ll see;

  • Payout terms
  • Commission type
  • Affiliate email welcome template
  • And Affiliate cookies duration

Once everything is set according to your preference you can then click on “Create Campaign” and end lower section.

Affiliate Campaign payout Set up

In summary, below are what you need to create a campaign successfully:

  • Campaign Name: Name for the campaign.
  • Funnel/Website URL: The destination page for the affiliate’s referred leads.
  • Products: Items eligible for affiliate commission.
  • Affiliates: Individuals provided with a unique link to promote the program.
  • Commission Percentage: The share of each sale paid to the affiliate.
  • Payout Frequency: The schedule for affiliate payment distribution.
  • Cookie Life: Duration that the tracking cookie remains in the lead’s browser.

Step 2: Upload or Add affiliates To Your Affiliate Manager

Since your affiliate campaign has been set up and you’ve added affiliate products to the campaign, the next thing is to add affiliate marketers.

Now you can populate your Affiliate Manager with affiliates. You can either upload existing affiliate data or add new affiliates directly.

Adding Affiliates Your GoHighLevel Campaign

This process is crucial as it determines who will be participating in your program and how effectively they can begin promoting your products.

Step 3: Manage Your Affiliate Payouts

Keeping track of commissions earned and paid out is integral to maintaining a transparent and trustworthy relationship with your affiliates.

Navigate to the ‘Payouts’ screen to manage payout statuses. Four sub-tabs indicate payout status:

GohighLevel Affiliates Manager Payouts
  • Pending: You’ll find the lists of all payouts awaiting approval here.
  • Approved for Payout: All approved payouts move here for processing. Affiliate owners can export payout data, process payments through their gateway, and mark payouts as ‘Paid’.
  • Paid: Displays all affiliates who have been paid, with transaction dates. Payouts in this tab are final and cannot be moved.
  • Denied Payouts: Contains payouts that have been denied. Denials can occur from the ‘Pending’ or ‘Approved for Payout’ tabs.

Who Can Use GoHighLevel Affiliate Manager?

GoHighLevel Affiliate Manager is a versatile tool that is suitable for a range of businesses looking to leverage affiliate marketing for growth.

Below, you’ll find the types of businesses that can benefit from using this platform to manage their affiliate programs effectively.

Business TypeDetails
Marketing AgenciesYou can optimize your client acquisition by using affiliates to promote your services.
SaaS CompaniesLeverage affiliates to increase software subscriptions and recurring income.
E-commerce StoresDrive traffic and sales through affiliate partnerships.
Online EducatorsExpand the reach of your courses and programs via affiliate promotion.
SolopreneursGrow your individual brand and offerings through targeted affiliate campaigns.

GoHighLevel Affiliate Manager Pros and Cons

When you’re considering GoHighLevel for managing your affiliate campaigns, it’s crucial to weigh its advantages and drawbacks.


  • Streamlined Campaign Management: Your affiliate marketing campaigns benefit from a simplified setup process. You can create a single link or a more detailed multi-step funnel, depending on your needs.
  • Comprehensive Solution: GoHighLevel is an all-in-one marketing tool that also includes customer relationship management (CRM) capabilities, streamlining the management and nurturing of customer journeys.
  • Automation Features: The platform enables you to automate repetitive tasks, which can save you time and enhance productivity.


  • Complexity for Beginners: If you’re new to affiliate marketing or even HighLevel, you might find GoHighLevel’s comprehensive nature somewhat overwhelming. There’s a learning curve to fully utilizing its extensive features.

What Pricing Plan Is Needed For GoHighLevel Affiliate Manager?

To access the GoHighLevel Affiliate Manager, you’ll need to subscribe to one of GoHighLevel’s pricing plans.

The range of pricing plans includes options tailored for different user levels, from starters to large agencies.

GoHighLevel Pricing Plan
  • Starter Plan: If you are just getting started, you can opt for the Starter plan, which is priced at $97 per month.
  • Freelancer Plan: As you scale up, the Freelancer plan might be more suitable at $297 per month.
  • Agency Pro Plan: For larger operations, the Agency Pro plan is available at $497 per month.

Additionally, GoHighLevel offers a yearly billing cycle, which provides a cost-saving opportunity by effectively giving you two months free:

PlanMonthly CostYearly CostYearly Plan Equivalent (Monthly)
Agency Starter$97$970 per year$80.83
Agency Unlimited$297$2970 per year$248

Frequently Asked Questions

Yes, GoHighLevel includes an Affiliate Manager feature. This integrated system within the CRM simplifies tracking and manages your affiliates efficiently.

You can set up an affiliate program for your product using GoHighLevel’s Affiliate Manager. The platform allows you to create campaigns and manage affiliates through automated workflows, payouts, and performance tracking.

To be an affiliate account manager at GoHighLevel, you typically need a blend of marketing knowledge, an understanding of the GoHighLevel platform, and experience with CRM systems. Familiarity with affiliate marketing strategies and digital sales tools will also contribute to your success in this role.

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