GoHighLevel vs Groove.cm: Detailed Comparison for Marketers

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GoHighLevel and Groove.cm are two prominent platforms that cater to distinct online marketing needs, but they often invite comparisons due to their overlapping functionalities.

GoHighLevel is a marketing automation and CRM platform designed particularly for marketing agencies and businesses seeking to optimize their lead generation, client management, and marketing automation processes.

It has a strong focus on streamlining communication and enhancing sales workflows.

On the other hand, Groove.cm appeals to entrepreneurs and businesses interested in building online funnels, crafting professional websites, and diving into e-commerce.

It serves as a comprehensive tool for creating and optimizing online pathways that lead to sales and conversions.

Although both platforms aim to assist online businesses in scaling and managing their operations, they do so with distinct feature sets and focal areas.

This makes the choice between them dependent on your specific business needs and goals.


Highlevel reviews
  • Rated Good on Trustpilot
  • Robost All-in-One Features
  • Offers 30 Day Free Trial
  • Popular Demand Choice


Groove.cm review on trustpilot
  • Rated Poor on Trustpilot
  • Emphasis on Sales Funnel
  • Free Plan Available
  • Not Popular’s Demand
Key Takeaways
  • GoHighLevel focuses on streamlining marketing and sales processes, particularly for agencies and service-based businesses.
  • Groove.cm offers tools for website and funnel building, catering to e-commerce and online selling.
  • Overall GoHighLevel has more functionality

GoHighLevel vs Groove.cm: Overview

When you’re exploring GoHighLevel and Groove.cm, you’re looking at two platforms that offer significant tools for online business management and marketing.

Each has unique strengths tailored to specific business needs.

Core Functions

CRM & Lead Management
Marketing Automation
Website Builder
Sales Funnels
E-commerce SolutionsLimited
Communication Tools
AI Chat Bot
Automated Calender
SMS Marketing
Sell as SAAS
Membership Sites
Main WebsiteGoHighLevel.comGroove.cm
GoHighLevel vs Groove.cm: Table

Target Audience

PlatformBest Suited For
GoHighLevelMarketing Agencies and Businesses focused on lead generation and client management.
Groove.cmBusinesses looking for robust e-commerce and website creation tools.
GoHighLevel vs Groove.cm

GoHighLevel offers a suite of tools that help manage customer relationships and streamline communication and sales processes.

This is particularly useful for agencies and businesses that need robust marketing automation.

In contrast, Groove.cm provides a platform more focused on creating online pathways, such as shopping experiences and visually appealing websites.

This makes it suitable if you’re looking to build and manage sales funnels or similar sites.

What Is GoHighLevel?

gohighlevel 30 day trial

As you explore digital marketing tools, GoHighLevel stands out as a comprehensive platform designed to cater to your marketing and client management needs efficiently.

This platform serves as an all-in-one solution, integrating various aspects of a Customer Relationship Management (CRM) system, marketing, sales, and automation tools.

Main Features of GoHighLevel:

  • CRM Capabilities: Centralize client interactions and manage leads.
  • Marketing Automation: Streamline email campaigns, SMS, and more.
  • Sales Funnel Builder: Construct tailored landing pages and funnels.

Read more about these feature on our GoHighLevel Features page…

Unlike Groove.cm, which focuses on funnel building, GoHighLevel gears its services towards overall marketing and sales optimization.

As a SaaS product, GoHighLevel offers cloud-based access, ensuring that you have real-time data and the ability to manage your marketing efforts from anywhere.

The software caters to the integration of various services that are critical to running a digital agency, such as:

  • Client Acquisition: Tools for landing clients and managing the sales process.
  • Client Retention: Features for delivering results and reporting to clients.

GoHighLevel’s dedication to combining multiple tools into one cohesive platform can make your workflow more efficient and help you provide a higher level of service to your clients.

What are the key features of GoHighLevel?

  • CRM & Lead Management: You can track and nurture your leads throughout the sales cycle, ensuring no opportunity is missed.
  • Marketing Automation: Automate your marketing campaigns with ease, from email sequences to social media interactions.
  • Sales Funnels & Websites: Create customized sales funnels and websites that align with your brand and engage potential clients.
  • Appointment Scheduling: Integrated scheduling tools make it easy for clients to book time with you, optimizing your availability.
  • Communication Channels: Unify your communication efforts through SMS, email, and even voice calls from one platform.
  • Reporting & Analytics: Keep an eye on your performance metrics to make data-driven decisions and improve your strategies.

What is Groove.cm?

Groove cm software

Groove.cm is an integrated suite designed to be your all-in-one business platform for online marketing, sales, and customer relationship management.

It offers features that help businesses increase their marketing and CRM operations. Some of the key features and benefits of Groove.cm include:

  • Sales Funnel Builder: Users can create custom sales funnels to convert visitors into leads and customers.
  • E-commerce Platform: Groove.cm includes GrooveKart, which is an e-commerce platform suitable for Print-on-demand (POD) and dropshipping stores

The platform is built with simplicity in mind, aiming to replace the need for multiple apps by consolidating marketing and business tools into one service.

Overall, Groove.cm’s wide array of features is designed to help businesses streamline their online operations, improve their sales processes, and grow their online presence.

What are the key features of Groove.cm?

  • Sales Funnels: Create custom sales funnels to guide your customers through a streamlined buying process.
  • Website Builder: Use GroovePages to design and launch professional, responsive websites.
  • Affiliate Management: Manage and track affiliate programs with GrooveAffiliate.
  • Email Marketing: Engage your audience with email campaigns using GrooveMail.
  • Membership Sites: Build and manage membership areas with GrooveMember.
  • E-commerce: Set up online stores with GrooveSell, a platform for selling digital and physical products.
  • Video Hosting: Share and host video content directly on your site with GrooveVideo.
  • Customer Relationship Management (CRM): Maintain customer relations and manage leads with integrated CRM tools.

By leveraging these features, you can centralize your online business operations and manage them from a single platform.

GoHighLevel vs Groove.cm: Features Comparison

When choosing between GoHighLevel and Groove.cm, your decision should be based on specific features that cater to your business needs.

Below is a straightforward comparison of their core features.

#1. Ease of Use

With GoHighLevel, you’ll find a user-friendly interface that streamlines customer interaction management and marketing automation tasks.

In contrast, Groove.cm offers a more robust platform that might have a steeper learning curve due to its advanced online store capabilities.

Winner: GoHighLevel

#2. Integration

GoHighLevel seamlessly integrates with various marketing tools and services, making it a versatile choice for a marketing-focused approach. 

Groove.cm offers its own set of integrations, particularly with its e-commerce functionalities, ensuring your online store connects effectively with other systems.

Winner: GoHighLevel

#3. CRM

The CRM of GoHighLevel prioritizes relationship tracking and automation, helping you maintain close contact with your customers. 

Groove.cm, while having CRM capabilities, leans more towards managing customer interactions through its sales platform.

Winner: GoHighLevel

#4. Sales Funnel Builder

For building sales funnels, GoHighLevel provides automated marketing and funnel creation tools with a focus on converting leads. 

Groove.cm has a comprehensive sales funnel builder designed to create visually appealing and highly converting funnels.

#5. Email Marketing and SMS Services

GoHighLevel excels in email marketing and SMS services, with strong automation features that streamline communication campaigns. 

Groove.cm also supports email marketing but emphasizes the integration with its suite of e-commerce tools.

Winner: GoHighLevel

E-commerce Platform

Your e-commerce needs are directly addressed by Groove.cm‘s dedicated platform that includes website and online store building features. 

GoHighLevel approaches e-commerce through the angle of marketing and leads generation, rather than providing a standalone e-commerce feature set.

Winner: Groove.cm


If webinars are a key part of your strategy, Groove.cm includes functionality to host live events and webinars. 

GoHighLevel does not natively support webinar hosting but could be integrated with third-party tools that do.

Winner: Groove.cm

GoHighLevel vs Groove.cm: Pricing Plan

When assessing the pricing plans for both GoHighLevel and Groove.cm, it’s important to consider your budget and what features are essential for your business.

GoHighLevel offers several tiers, which generally start from a basic plan and move to more advanced options with additional features. You can expect:

GoHighLevel vs Groove: Pricing Plan
  • Starter Plan ($97/month): Aimed at beginners and small businesses, this plan typically provides essential features like customer relationship management (CRM) and marketing automation.
  • Agency Plan ($297/month): Geared towards marketing agencies requiring more robust functionalities such as white labeling and advanced reporting.
  • Agency Pro $(497/month): Offers all the bells and whistles for agencies looking for the most comprehensive toolset.

On the other side, Groove.cm offers pricing that often includes:

GoHighLevel vs Groove: pricing
  • Creator Plan ($42/month): suitable if you’re just starting out and want to test the platform.
  • Platinum Plans ($299/month): These plans scale up in features and price, including website builders, sales funnels, and more advanced e-commerce solutions.

GoHighLevel vs Groove.cm: Main Difference

GoHighLevel is your go-to for a Customer Relationship Management (CRM) and marketing automation platform.

It’s built with agencies and businesses in mind, focusing on lead generation, client management, and streamlining communication and sales processes.

  • CRM and Marketing: Automates client-related tasks and marketing campaigns.
  • Lead Generation: Helps in capturing and nurturing potential clients.
  • Communication: Streamlines workflows for better customer interactions.

In contrast, Groove.cm leans more towards being an all-in-one online business tool that emphasizes page and funnel building.

  • Website and Funnel Building: Simplifies the creation of websites and sales funnels.
  • E-commerce: Offers tools tailored to building and managing online stores.

Here is a brief outline to pinpoint their core differences:

Primary FocusCRM and Marketing AutomationWebsite and Funnel Building
Ideal UsersMarketing Agencies and BusinessesE-commerce and Website Creators
Lead ManagementAdvanced lead tracking and nurturingBasic funnel-related lead capture
Communication ToolsExtensive communication toolsNot as focused on communication tools
E-commerceBasic supportAdvanced features for online stores
GoHighLevel vs Groove.cm: Differences Table

As you can see, your choice between GoHighLevel and Groove.cm should align with your business’s specific needs—whether that’s nurturing customer relationships or crafting an online shopping experience.

GoHighLevel vs Groove.cm: Pros and Cons

When comparing GoHighLevel and Groove.cm, your choice should align with your business needs.



  • All-in-One Platform: It serves as a full sales, marketing, and CRM platform.
  • Customer Relationship Management: Superior for managing customer interactions and automating marketing tasks.


  • Learning Curve: There’s a steeper learning curve due to its extensive features.



  • E-commerce Friendly: Specializes in creating attractive online shopping experiences.
  • Website Design: Excels in making websites look good with less effort.


  • Less Comprehensive: It may not offer as many features as GoHighLevel for CRM and marketing automation.
  • Target Audience: Primarily geared towards online sellers and may not suit all business types.

When you consider your options, factor in your business’s focus on customer relationship management versus e-commerce functionality.

GoHighLevel is robust for the former, while Groove.cm caters to the latter with a simpler interface for online sales.

Frequently Asked Questions

Yes, GoHighLevel is a CRM (Customer Relationship Management) software. It is designed to help businesses manage and analyze customer interactions and data throughout the customer lifecycle.

Absolutely. GoHighLevel can serve as a complete CRM and marketing platform for your business. It offers various features for lead generation, client management, and marketing automation that are tailored especially for marketing agencies and businesses.

Groove.cm is used primarily for building online sales funnels, hosting websites, and creating shopping carts. It’s an integrated suite of marketing tools designed to enhance your online presence and help you create efficient sales processes.

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